Octane AI > Case Studies > Automating Sales and Customer Support: A Case Study on Aviator Gear and MuteSix

Automating Sales and Customer Support: A Case Study on Aviator Gear and MuteSix

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Applicable Industries
  • Aerospace
  • National Security & Defense
Applicable Functions
  • Sales & Marketing
Services
  • Training
About The Customer

Aviator Gear is a company that has been in operation for 13 years. It was launched by Cory Bower and his team. They design, manufacture, and supply custom gear to hundreds of military units, training classes, and aerospace defense companies. Some of their notable clients include Lockheed Martin, Textron, and Boeing. Aviator Gear is always on the lookout for innovative ways to increase their sales and improve their customer support. They are not afraid to test out new marketing channels and partner with other companies to achieve their goals.

The Challenge

Aviator Gear, a company that designs, manufactures, and supplies custom gear to military units, training classes, and aerospace defense companies, was looking for innovative ways to increase sales and improve customer support. They had tested out Messenger Marketing and saw some initial success with it. However, they wanted to drastically increase the use of this new and innovative marketing channel. The challenge was to engage with their users in previously unheard of ways and build their community of aviation fans. To achieve this, they partnered with MuteSix, a premier Shopify Plus agency that provides companies with a highly effective customer acquisition service.

The Solution

MuteSix, with its expertise in providing trackable revenue for their clients, transparently and profitably, helped Aviator Gear completely embrace Messenger Marketing as a sales and support channel. They implemented Octane AI, which allowed Aviator Gear to engage with their users in innovative ways. Features like contests, automated support, product finders and more were introduced. These features not only helped Aviator Gear build their community of aviation fans but also increased their sales. The solution provided by MuteSix was tailored to meet the specific needs of Aviator Gear, ensuring that the implementation of Messenger Marketing was successful and effective.

Operational Impact
  • The implementation of Messenger Marketing, with the help of MuteSix, resulted in happier customers and even more sales for Aviator Gear. The use of Octane AI allowed Aviator Gear to engage with their users in innovative ways, which helped them build their community of aviation fans. The automated support feature ensured that 99% of customer questions were answered by bots, leading to improved customer support. The contests and product finders increased user engagement, leading to a 220% increase in Messenger Subscribers. Overall, the operational results were highly positive, with Aviator Gear seeing a significant improvement in sales and customer support.

Quantitative Benefit
  • 220% increase in Messenger Subscribers

  • 99% of customer questions answered by bots

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