Boosting Sales and AOV with Personalized Quizzes: A Case Study on Ellie & Mac

Ellie & Mac is a digital sewing pattern company that aims to provide modern, trendy sewing patterns that are inclusive. They offer sewing patterns and embroidery designs that allow people to love the way they feel and look in the clothing they make. The company is committed to helping customers customize and personalize their clothing. The owner of Ellie & Mac, Lindsey Essary, is always looking for innovative ways to improve the customer experience and was inspired to implement a quiz on her Shopify store after having a great experience as a customer on another platform.

Ellie & Mac, a digital sewing pattern company, was looking for ways to improve their onsite customer experience. The company's mission is to help customers customize and personalize their clothing, and they wanted to extend this personalization to their customers' online shopping experience. The challenge was to find a way to engage customers, understand their preferences, and provide them with personalized product recommendations. The idea of using a quiz to achieve this was inspired by the owner's positive experience as a customer on another platform.

Ellie & Mac decided to implement a product finder quiz on their Shopify store. The quiz asked shoppers about their favorite fabrics, styles, and sewing abilities. After completing the quiz, customers were given personalized sewing pattern recommendations based on their responses. To continue the conversation with potential and existing customers, an email opt-in was included in the quiz. Additionally, the company introduced an exit-intent quiz pop-up that was triggered when shoppers were about to leave the website. This pop-up embedded the main quiz experience and helped to retain customers. Furthermore, a conversational pop-up was created to capture emails, learn about key customer preferences, provide incentives for opt-ins, and recommend products based on the initial answers.

• The implementation of quizzes and pop-ups has significantly improved Ellie & Mac's onsite customer experience. The quizzes have not only made the shopping experience more fun and personalized but have also helped the company understand their customers' preferences better. This has enabled them to provide more accurate product recommendations, leading to higher conversion rates. The exit-intent and conversational pop-ups have been effective in retaining customers, capturing emails, and driving additional revenue. Overall, these strategies have led to a significant increase in monthly revenue and improved customer satisfaction since their launch in September 2021.

• The quiz has a 66% completion rate and an 18% conversion rate.

• The Average Order Value (AOV) for customers that take the quiz is 47% higher than for those who don't.

• The exit-intent quiz pop-up has brought an additional $28,000 in revenue for the brand.