Buckle Me Baby Coats: Reducing Returns and Exchanges by 95% with a Size Finder Quiz

Buckle Me Baby Coats is a company that specializes in designing children's coats for car seats. The company was founded by Dahlia Rizk, who was motivated by the dangers that regular children's winter coats pose in car crashes. Dahlia's innovative approach to children's winter wear caught the attention of Shark Tank, where she secured a deal with Daymond John. Despite this success, Dahlia was determined to further improve her business by reducing the high return and exchange rates that were affecting her company's performance.

Buckle Me Baby Coats, a company that designs children's coats for car seats, faced a significant challenge with high return and exchange rates. The company's founder, Dahlia Rizk, identified two main issues contributing to this problem. The first was the inconsistency in sizes across different coat lines, which confused customers and led to a high number of returns. The second issue was the lack of a tool to educate customers about the correct coat size to purchase, leading to frequent exchanges. The seasonality of the winter coats business also posed a challenge, as it created fluctuations in demand and return rates.

To address these challenges, Dahlia implemented two key solutions. The first was to standardize sizes across all coat lines, a decision inspired by the process of creating a size finder quiz. This standardization made it easier for customers to find the right size, reducing the number of returns due to size issues. The second solution was the introduction of a size finder quiz. This interactive tool helped customers match the exact size and level of warmth needed for their children, replacing the static size chart that customers often overlooked. The quiz not only educated customers about the right size to purchase but also made the shopping process more engaging.

• The implementation of the size finder quiz and the standardization of sizes across all coat lines had a significant impact on Buckle Me Baby Coats' operations. The quiz not only reduced the number of returns and exchanges but also improved the shopping experience for customers, leading to a higher conversion rate of 16.45%. The reduction in returns also meant less time and resources spent on processing returns and exchanges, allowing the company to focus more on production and sales. Furthermore, the increase in overall store revenue demonstrated the effectiveness of these solutions in driving business growth.

• Reduced return rates by 95%

• Avoided approximately 23,400 coat returns in one year

• Increased sales from 10,000 to 40,000 coats per year