- Analytics & Modeling - Machine Learning
- Platform as a Service (PaaS) - Application Development Platforms
- E-Commerce
- Retail
- Procurement
- Leakage & Flood Monitoring
- Retail Store Automation
GIVA is a silver jewelry store that was established in 2019 with the vision of making authentic, elegant, and fine jewelry accessible. In a short span of time, GIVA has grown to become one of India’s leading silver jewelry and natural diamond jewelry brands. Despite the rapid growth, the company was struggling with customer engagement and retention, with a particular challenge in converting customer interest into actual sales and encouraging repeat purchases.
GIVA, a rapidly growing silver and natural diamond jewelry brand in India, was facing several challenges in its customer engagement and retention strategy. Despite a heavy influx of customers, the company lacked a precise and relevant way to engage with them. This was leading to a high level of interest in their products but a low conversion rate. Furthermore, the probability of customers returning to the app to make repeat purchases was also relatively low. The company was in need of a solution that could help them engage their customers more effectively, increase conversions, and boost repeat purchase rates.
GIVA turned to MoEngage, an insights-led customer engagement platform, to address their challenges. Recognizing that most purchases in the jewelry industry occur during customers' birthday months, GIVA decided to capitalize on this trend. They used MoEngage's multichannel, Birthday-related Flows to inform customers about surprise jewelry gifts via Push Notifications and WhatsApp. In addition, GIVA used in-app notification campaigns to encourage customers to check out their bestsellers and displayed coupon codes to increase basket sizes. To counter high cart abandonment rates, the team used Dynamic Product Messaging to send emails and push notifications with images of the exact product left in customers' carts.
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