- Application Infrastructure & Middleware - Event-Driven Application
- Sales & Marketing
- Chatbots
- Time Sensitive Networking
Sharkey’s Cuts for Kids is a franchised hair salon located in Odessa, TX. The salon, which opened in 2019, is owned and managed by a husband and wife team who handle customer care and salon operations together. The salon focuses on creating a unique experience where haircuts are cool and fun rules. Prior to running the campaigns, they hoped to break the corporate grand opening record of 78 services and maximize ad results while reducing the time spent in customer support by funneling prospects through a Messenger chatbot.
Sharkey’s Cuts For Kids, a franchised hair salon in Odessa, TX, aimed to break the corporate grand opening record of 78 services without spending a fortune on ads. The salon, managed by a husband and wife team, wanted to maximize ad results while reducing the time spent in customer support. The challenge was to generate high-quality, cost-efficient salon bookings for the grand opening. The goal was to shatter previous franchise records and launch the largest Grand Opening in the most cost-efficient way. The challenge was to create a system that would not only attract potential clients but also assist them in booking their appointments for the Grand Opening Day.
Sharkey’s Cuts For Kids partnered with Almost Magical Marketing to test Facebook ads that click to Messenger where an automated Customers.ai chatbot was used. The chatbot was designed to enter potential clients in a giveaway, deliver a voucher, and assist applicants in booking their appointment for Grand Opening Day. To increase excitement around the event, Sharkey’s launched a giveaway that would announce a winner on the Grand Opening date. The giveaway was promoted via Facebook ads to interest-based audiences and drove people to Messenger where the bot captured their information, gave them a voucher for the event, entered them into the giveaway, prompted them to book an appointment, and asked for permission to send them reminders about the event.
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