技术
- 传感器 - 流量计
- 传感器 - 液体检测传感器
适用行业
- 零售
- 电信
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 零售店自动化
关于客户
OlimpiaHome 是意大利最大的家居用品电子商务商店之一。该公司专门生产有趣、实用、别致的家具,在 Instagram 上拥有超过 250,000 名活跃粉丝。
挑战
OlimpiaHome 定期为其电子商务商店开展产品发布电子邮件活动。该品牌在 Instagram 上拥有活跃的追随者,希望捕捉更多线索并提高受众参与度,同时激发人们对即将推出的产品和促销活动的兴趣。
解决方案
OlimpiaHome 与 Simone Magazzù 和 Loop Agency 团队合作,利用 ManyChat 的 Instagram Automation 开展聊天营销活动。他们利用迷人的 Instagram 故事来宣传即将推出的预告片,并鼓励粉丝使用玫瑰表情符号向该品牌传达信息。当粉丝向该品牌发送消息时,他们会在 Instagram Messenger 中进入对话,收到有关即将推出的产品的信息,并鼓励他们将商品添加到该品牌网站上的愿望清单中。对话流程还收集用户的联系信息,将他们添加到品牌的联系人列表中。 OlimpiaHome 随后推出了新的 Rose 系列,并向其联系人列表发送了一封促销电子邮件,一周内收入超过 50,000 欧元。
运营影响
数量效益
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