ManyChat > 实例探究 > [案例研究] Crawfish Hole 如何利用路边提货将销售额增加 23,000 美元

[案例研究] Crawfish Hole 如何利用路边提货将销售额增加 23,000 美元

ManyChat Logo
技术
  • 网络与连接 - 无线接入网
  • 传感器 - 自动驾驶传感器
适用行业
  • 汽车
  • 电信
适用功能
  • 采购
  • 销售与市场营销
用例
  • 智能停车
  • 车辆到基础设施 (V2I)
服务
  • 系统集成
关于客户
Crawfish Hole 是德克萨斯州布里奇市的一家当地餐厅。由于 COVID-19 疫情造成的停工,他们不得不调整营销策略,并正在寻找产生路边销售的方法。
挑战
因新冠肺炎 (COVID-19) 疫情而关闭后,The Crawfish Hole 餐厅已关闭,直至另行通知。当地餐厅被迫只提供路边服务和送货服务。为了弥补客流量的损失,他们必须调整消息传递和 Facebook 广告策略以推动路边销售。
解决方案
Crawfish Hole 实施了 Messenger 机器人订购系统,并投放 Facebook 广告来推动路边销售。他们向当地居民提供“买一送一”优惠券作为点击 Messenger 广告,鼓励他们通过 Messenger 机器人订购系统兑换优惠。他们还利用多渠道跟进,提醒潜在客户下单,让客户轻松兑换。
运营影响
  • The implementation of the Messenger bot ordering system and the running of Facebook ads significantly boosted The Crawfish Hole's sales. The curbside pick-up service was not only more convenient for their customers but also helped lower person-to-person interactions, which was crucial during the pandemic. The multi-channel follow-up system ensured that potential customers were reminded of their orders, thereby increasing the chances of order completion. The easy redemption process also enhanced the customer experience. Despite market uncertainty and a multitude of layoffs, the restaurant thrived, making more sales than before the shutdown. The strategy also helped the restaurant build a database of fans, which could be beneficial for future marketing efforts.

数量效益
  • Generated over $23,000 in additional sales through pick-up orders

  • Attracted 361 first-time visits

  • Collected 1,338 email and SMS sign-ups

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。