技术
- 网络与连接 - 无线接入网
- 传感器 - 自动驾驶传感器
适用行业
- 汽车
- 电信
适用功能
- 采购
- 销售与市场营销
用例
- 智能停车
- 车辆到基础设施 (V2I)
服务
- 系统集成
关于客户
Crawfish Hole 是德克萨斯州布里奇市的一家当地餐厅。由于 COVID-19 疫情造成的停工,他们不得不调整营销策略,并正在寻找产生路边销售的方法。
挑战
因新冠肺炎 (COVID-19) 疫情而关闭后,The Crawfish Hole 餐厅已关闭,直至另行通知。当地餐厅被迫只提供路边服务和送货服务。为了弥补客流量的损失,他们必须调整消息传递和 Facebook 广告策略以推动路边销售。
解决方案
Crawfish Hole 实施了 Messenger 机器人订购系统,并投放 Facebook 广告来推动路边销售。他们向当地居民提供“买一送一”优惠券作为点击 Messenger 广告,鼓励他们通过 Messenger 机器人订购系统兑换优惠。他们还利用多渠道跟进,提醒潜在客户下单,让客户轻松兑换。
运营影响
数量效益
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