ManyChat > 实例探究 > [案例研究]Nikmit 如何使用 ManyChat 带来 24,200 美元的额外销售额

[案例研究]Nikmit 如何使用 ManyChat 带来 24,200 美元的额外销售额

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技术
  • 网络与连接 - 无线接入网
适用行业
  • 服装
  • 电子产品
适用功能
  • 采购
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 零售店自动化
关于客户
Nikmit 是马其顿的一个电子商务市场,提供在线零售购物服务。他们拥有广泛的产品线,包括服装、个人护理用品、消费电子用品、厨房用品和家居装饰用品。
挑战
Nikmit 的 Facebook 广告策略侧重于增加自然帖子和投放 Facebook 流量广告以建立产品知名度,但并没有产生预期的结果。他们需要在合适的受众面前展开对话,以提高知名度和销量。
解决方案
Nikmit 与 Roccad 的 Goran Nikolov 合作实施聊天营销策略。他们为不同的产品线投放点击即时通讯广告,建立订阅者列表,并使用赞助消息进行重定向。他们还启用了应用内 Messenger 支付,以利用马其顿对数字钱包的偏好。
运营影响
  • The new marketing strategy implemented by Goran Nikolov and his team at Roccad significantly improved Nikmit's sales and brand awareness. By running click-to-Messenger ads for different product lines, building a subscriber list, and retargeting using sponsored messages, they were able to effectively surface new products and engage with their target audience. The use of ManyChat Keywords to automate conversations and the in-app Messenger payments system streamlined the shopping experience for customers, making it more convenient and efficient. The strategy also allowed Nikmit to nurture relationships with their customers, providing them with helpful content related to the products and answering any questions they had in real-time. This personalized approach to marketing helped boost customer engagement and ultimately led to an increase in sales.

数量效益
  • Generated $24,200 in additional revenue

  • Achieved 20X return on ad spend

  • Cost of $0.90 per sponsored message

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