技术
- 网络与连接 - 无线接入网
适用行业
- 服装
- 电子产品
适用功能
- 采购
- 销售与市场营销
用例
- 楼宇自动化与控制
- 零售店自动化
关于客户
Nikmit 是马其顿的一个电子商务市场,提供在线零售购物服务。他们拥有广泛的产品线,包括服装、个人护理用品、消费电子用品、厨房用品和家居装饰用品。
挑战
Nikmit 的 Facebook 广告策略侧重于增加自然帖子和投放 Facebook 流量广告以建立产品知名度,但并没有产生预期的结果。他们需要在合适的受众面前展开对话,以提高知名度和销量。
解决方案
Nikmit 与 Roccad 的 Goran Nikolov 合作实施聊天营销策略。他们为不同的产品线投放点击即时通讯广告,建立订阅者列表,并使用赞助消息进行重定向。他们还启用了应用内 Messenger 支付,以利用马其顿对数字钱包的偏好。
运营影响
数量效益
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