ManyChat > 实例探究 > [案例研究] 如何让客户使用 Walletly 和 ManyChat 来开展利润丰厚的忠诚度活动

[案例研究] 如何让客户使用 Walletly 和 ManyChat 来开展利润丰厚的忠诚度活动

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技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 机器人 - 轮式机器人
适用行业
  • 设备与机械
  • 电信
适用功能
  • 销售与市场营销
服务
  • 系统集成
关于客户
Get Clients 是丹麦的一家数字营销机构,专门从事聊天营销和客户忠诚度计划。他们也是 ManyChat 代理合作伙伴和 Messenger 营销专家。该机构主要与餐馆和咖啡馆等当地企业合作。
挑战
为了帮助减少客户流失,该机构在过去两年中一直在测试不同的客户忠诚度计划。然而,没有一个是可持续的。该系统过于复杂,涉及许多移动部件和集成。设置起来既困难又耗时,并对客户体验产生负面影响。
解决方案
Get Clients 的创始人 Jesper Vig Troelsen 开始寻找一种能够轻松与其代理机构的 CRM、销售和社交媒体平台集成的客户忠诚度系统。他还希望能够轻松创建、调整和报告活动。作为代理合作伙伴,Jesper 被 Walletly 所吸引,因为它与 ManyChat 平台直观地集成。它还具有动态仪表板,使 Jesper 和他的团队只需点击几下即可与客户共享活动结果。
运营影响
  • The integration of Walletly and ManyChat revolutionized Get Clients' approach to customer loyalty programs. The ability to send people directly into a Messenger conversation and deliver a coupon in minutes helped more people get their coupons faster, enhancing the customer experience. Walletly's push notifications feature took the campaign a step further. Once a customer synced the coupon to their mobile app, Get Clients could send customers messages based on their proximity to the restaurant. These notifications acted as a gentle reminder of the coupon and also informed customers about new deals and specials the restaurant was running. This automation not only drove repeat business for the restaurant but also freed up time for the agency, allowing them to focus on other aspects of their business.

数量效益
  • The campaign generated 1,500 Messenger subscribers.

  • The campaign saw a 29% conversion rate.

  • The campaign generated over $19,000 in sales with only $135 in ad spend.

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