Qlik > Case Studies > A Unique Blend: How Robust, Mature Data Is Transforming the Wine World

A Unique Blend: How Robust, Mature Data Is Transforming the Wine World

Customer Company Size

SME

Region

America
Europe

Country

United States
Italy

Product

Enolytics
Qlik
Qlik Sense
GeoAnalytics

Tech Stack

Data Visualization
Data Aggregation
Predictive Analytics
Natural Language Processing

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction
Brand Awareness

Technology Category

Analytics & Modeling - Predictive Analytics
Analytics & Modeling - Data-as-a-Service
Analytics & Modeling - Real Time Analytics

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Predictive Quality Analytics
Geofencing

Services

Data Science Services
System Integration

About The Customer

Enolytics is a data visualization and aggregation company that was co-founded four years ago to fill the wine industry’s data gap. The company works collaboratively with wine business clients and big data partners to provide clear insights and intelligence about wine consumers, market fluctuations, the demands of emerging channels like e-commerce, and the predictive analytics that help illuminate the path forward. Enolytics helps companies visualize and understand the significant amounts of data at their disposal. They help identify their pain points and show them how data can help their business. One of their clients is Frescobaldi, a family-owned wine legacy based in Tuscany, who was interested in harnessing consumer data.

The Challenge

The wine industry was facing a significant data gap. Consumers around the world were constantly sharing their thoughts and feelings about wine, how they buy it, and where they're drinking it, resulting in vast quantities of data. However, there wasn't a good way to track that digital trail to meet consumers where they are. The industry needed a way to harness this data and use it to their advantage. Additionally, there was a fear factor around data, partly due to privacy and security issues. Wine people can also be shy about their lack of knowledge and bandwidth to learn more. There was also a romanticized element of the wine lifestyle that seemed at odds with the concept of data.

The Solution

Enolytics was co-founded to fill the industry’s data gap. The company works collaboratively with wine business clients and big data partners to provide clear insights and intelligence about wine consumers, market fluctuations, the demands of emerging channels like e-commerce, and the predictive analytics that help illuminate the path forward. Enolytics uses Qlik, a data visualization and aggregation tool, to help clients visualize and understand the significant amounts of data at their disposal. They help identify their pain points and show them how data can help their business. They also developed scorecards using Qlik Sense to make it easier for salespeople to see critical information. Enolytics also partnered with Vivino, an online wine marketplace and wine app, to execute specific client queries and use Qlik to visualize the results.

Operational Impact

Enolytics was able to create a collaborative data ecosystem in the wine industry.
They were able to address one of the industry’s largest pain points: running reports. Salespeople spend an inordinate amount of time on these, which takes away from their work in the field, speaking and engaging directly with customers.
Enolytics was able to create visually engaging heat maps using GeoAnalytics, and further segmented the data by target market. By doing this, their client could connect with the consumers where they were physically located since their feedback is geotagged.
Enolytics is currently building a grassroots initiative — a wine data “support group” that facilitates communication, collaboration, and information sharing within the wine data community.

Quantitative Benefit