- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Platform as a Service (PaaS) - Application Development Platforms
- Telecommunications
- Transportation
- Product Research & Development
- Quality Assurance
- Behavior & Emotion Tracking
- Visual Quality Detection
- System Integration
- Testing & Certification
Nugs.net is a music streaming and live recording platform that offers access to high-quality recordings of live performances from a variety of genres, including rock, bluegrass, jazz, and country. The company's mission is to provide fans with the best possible concert experience online through its extensive library of live recordings and its commitment to delivering top-notch sound quality. The nugs.net catalog embodies the world’s largest collection of live shows, including live performances from some of the world's most popular touring artists, like Metallica, Pearl Jam, Dead & Company, Billy Strings, as well as many up-and-coming acts for users to discover. Nugs.net is known for partnering with musicians and bands, providing them with a platform to sell and distribute their live recordings directly to fans.
Nugs.net, a music streaming and live recording platform, aimed to enhance its user experience by delivering a superior platform for music fans who enjoy live performances. The company wanted to increase user retention, conversion rates, and profitability by improving UX personalization. The challenge was to incorporate AI recommendations to improve content discoverability, listening diversity, catalog observability, and the scope of artist following. Nugs.net also faced growth seasonality, with users typically sticking to newly performed and released concerts and recordings. This was highly dependent on artists’ schedules, which could be disrupted by various factors, making for an unpredictable growth strategy. Another challenge was the user tendency to stick to one or two favorite artists or genres, making Nugs.net even more dependent on growth seasonality for retention.
Provectus, a strategic partner of Nugs.net, provided expert guidance and support in the creation and delivery of product development and growth strategies. They leveraged their expertise in product strategy and design, AIML development, and KPI-based AI solutions delivery, to assist Nugs.net in its digital and AI transformation journey. The solution involved the delivery of the AI recommendations project, which was a fundamental step towards achieving better user experience, improving conversion rates, and increasing profitability. Provectus also used Amplitude for advanced behavioral analytics, delivering flexibility and power in all product management processes with a data-driven framework. They also proposed a comprehensive “quality control framework” consisting of three metric assessment processes: AI/ML metrics, Product metrics, and Expert & User opinions.
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