Qlik > Case Studies > Auto group unleashes power of data

Auto group unleashes power of data

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

Qlik Sense
Qlik NPrinting
CDK Global Management Solution

Tech Stack

Data Analytics
Data Integration
Data Visualization

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Productivity Improvements
Customer Satisfaction

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Automotive
Retail

Applicable Functions

Sales & Marketing

Use Cases

Predictive Maintenance
Inventory Management

Services

Data Science Services
System Integration

About The Customer

Greenway Automotive Group is a Florida-based organization that operates 46 full-service car dealerships. These dealerships include prestige brands like Alfa Romeo, and American manufacturers such as Chevy, Ford, and GMC. The dealerships are spread across several states including Alabama, Georgia, Missouri, South Carolina, Tennessee, and Texas. The group was facing challenges with its Dealer Management Systems (DMS), which were designed for single dealerships, making it difficult to compile consolidated financial reports, track productivity and trends, or compare the performance of different stores.

The Challenge

Greenway Automotive Group, a Florida-based organization running 46 full-service car dealerships across several states, was struggling with its Dealer Management Systems (DMS). The DMS was designed for single dealerships, making it difficult to compile consolidated financial reports, track productivity and trends, or compare the performance of different stores. The old DMS could only achieve one update a day and had limited capabilities for drilling down on various issues and generating automated reports. This compromised effective forward planning. Greenway wanted an enterprise-wide view and a reporting layer above the DMS that could show trends and market conditions, and where views could be easily customized and modified without having to log into 46 different computer systems.

The Solution

Greenway decided to change from its existing DMS to a new management solution from CDK Global. At the same time, it chose to implement a Qlik data analytics solution that has been specifically customized for the automotive market by DI Squared, a Qlik Elite Partner. The solution incorporates Qlik Sense data analytics and the Qlik NPrinting reporting tool, running on top of the CDK system. DI Squared's solution enables groups to do consolidated reporting on massive amounts of data generated by multiple departments. The company can get businesses up and running with Qlik within a month and has developed templates for functions such as P&L, balance sheet, aging receivables, vehicle sales, vehicle inventory, part sales, parts inventory, repair orders, service retention, and more. The solution allows Greenway to grab all of the DMS data, merge it together with external sources like Google Analytics, vAuto, eLeads, etc., and create enterprise dashboards.

Operational Impact

The Qlik solution has transformed Greenway from a disjointed collection of individual businesses into a cohesive and connected unit.
The solution has enabled Greenway to obtain a single consolidated view of 46 automotive outlets, allowing for better business decisions.
The solution has streamlined group-wide reporting, arming sales teams with knowledge and enabling them to predict future results with a streamlined approach to the forecasting for 46 stores every month.
The solution has enabled Greenway to compare different stores, time periods, franchises and makes of car, and even drill down to individual part numbers when reporting on parts.

Quantitative Benefit