Automated Lead Generation: A Case Study on Blissfully's Success

Blissfully is a SaaS monitoring software company that offers companies a way to keep track of over 500 of the SaaS tools they use. Their goal is to help online companies work efficiently, cost-effectively, quickly, and with information at their fingertips. They understand the importance of being informed and the need for quick response times when dealing with leads. For their own organization, they use app automation tool Zapier for lead management, developer requests, and more.

Blissfully, a SaaS monitoring software company, was facing a challenge in managing and responding to leads in a timely manner. The company understood the importance of quick response times, as leads are time-sensitive and often reach out to multiple competitors. The delay in response could result in losing potential clients. Additionally, Blissfully recognized the value of having detailed information about the lead to improve the chances of closing a sale. The challenge was to find a way to collect lead form submissions, build a robust profile of the lead, and notify the growth team instantly to cut down the response time.

Blissfully turned to app automation tool Zapier for lead management and developer requests. The process starts with Ninja Forms, a WordPress form builder, which triggers a Zap (a bridge between two or more apps) when a new form submission comes in. The Zap then creates a new contact in HubSpot, where all of the lead's information is stored. Blissfully then uses Clearbit for data research and intelligence. Zapier sends the email address from Ninja Forms to Clearbit to find information about the business. This information is used to create a matching company in HubSpot CRM. The Zap also updates the contact with Clearbit's data and creates a new deal in HubSpot CRM. To ensure quick response, Blissfully's Zap sends a message in Slack with links to the lead and some information about them.

• With the implementation of Zapier, Blissfully was able to automate their lead management process. This not only improved their response time but also provided them with detailed information about each lead, improving their chances of closing a sale. The automation also helped them stay ahead of their competition and provide a better experience for their clients. The integration of various tools like Clearbit, Ninja Forms, and HubSpot ensured that all team tools and updates were synced and supported, regardless of the department.

• Reduced the time it took to respond to a lead

• Instant notification to the growth team about new leads

• Automated creation of a robust profile for each new lead