- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - GPS
- Finance & Insurance
- National Security & Defense
- Procurement
- Machine to Machine Payments
- Tamper Detection
- Cloud Planning, Design & Implementation Services
- System Integration
BBVA is a global banking and financial services group that was founded in 1857. It has more than 6,000 branches in over 25 countries and serves 82.9 million customers. BBVA has a strong market presence in Spain, Mexico, and South America. The bank has always embraced innovation and is giving its Spanish customers more ways to bank digitally. The growth of BBVA mobile payments increased exponentially during the COVID-19 pandemic. Three years ago, it was 4.4% of the bank’s customers, and now it’s 23%. BBVA's mobile banking app is used by 71% of its customers in Spain, and is accessed more than 120 million times a month.
BBVA, a global banking and financial services group, was faced with the challenge of adapting to the rapidly changing landscape of digital payments. The bank noticed a significant increase in mobile payments, particularly during the COVID-19 pandemic, with the percentage of customers using this method rising from 4.4% to 23%. As part of its digital transformation journey, BBVA aimed to offer its customers an exceptional range of services and a great banking experience. The bank was already using Google Maps Platform to help customers find their nearest branch or ATM locations, but it wanted to further leverage the potential of Google Maps Platform solutions. BBVA's mobile banking app was used by 71% of its customers in Spain, and was accessed more than 120 million times a month. The bank wanted to provide more information about each customer transaction to offer a better financial experience for digital customers.
BBVA turned to Google Maps Platform to provide advanced geospatial intelligence for its apps. This allowed customers to track their spending, increase security, and discover more about their purchase patterns. Through the BBVA app, customers could now pinpoint the exact location and address of their spending on a Google Map, alongside essential information such as the amount, time, and date of the purchase. Further details about the business, including pictures, a link to its website, contact information, opening hours, and customer reviews, could be accessed by clicking on the 'more information' option. BBVA also used geolocation information to increase security and help prevent fraud. If a customer was able to see that a transaction had been made in a place they had never visited, this would help them identify potential fraudulent activity. BBVA worked with Dinasur to leverage its deep knowledge of Google Maps Platform APIs, to ensure that they could achieve their goals.
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