- Application Infrastructure & Middleware - Event-Driven Application
- Equipment & Machinery
- Finance & Insurance
- Logistics & Transportation
- Sales & Marketing
- Last Mile Delivery
- Time Sensitive Networking
- System Integration
- Training
Jump Consulting is a company founded by Bella Vasta in 2007. Bella is a pet business coach with nearly 15 years of experience in the field. She offers one-on-one coaching, free online training, weekly podcasts, masterminds, and Facebook Live events. Her mission is to help pet business professionals create a scalable business for themselves and stand out from the competition. The company was seeking to run a more efficient live streaming campaign that would generate a higher number of quality leads.
Bella Vasta, the founder of Jump Consulting, a pet business coaching company, was seeking to run a more efficient live streaming campaign that would generate a higher number of quality leads. Prior to this, she relied on a registration bot, social media posts, and co-marketing with guests to promote her webinars. However, she struggled to reach a larger audience with her live trainings. The goal was to design a system that would drive more views to Facebook Live while creating an engaging experience for the user. The challenge was to extend the organic reach of their live trainings without spending money on ads, which was proving to be a difficult task.
To address this challenge, Bella partnered with Kelly Noble Mirabella of Stellar Media Marketing and Baby Got Bot. They decided to test a new Facebook Live strategy connected to a Messenger experience that relied on irresistible lead magnets. The strategy involved pre-registering people with a ManyChat Messenger bot, encouraging people to share the Facebook Live event, and making it easy to share the event. They used BeLive.tv to schedule the event beforehand and a Messenger Ref URL to sign up new leads for the Facebook Live. They also used AddEvent, a scheduling tool that lets registrants add the event to any calendar of their choice. On the day of the event, a broadcast reminder was sent out to everyone tagged for the Live event. During the event, attendees were given a keyword to comment on the Facebook Live to retrieve an irresistible offer.
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