Tableau > Case Studies > Bridgestone Sales Thailand's Transformation with Tableau for Enhanced Data Analysis

Bridgestone Sales Thailand's Transformation with Tableau for Enhanced Data Analysis

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Applicable Functions
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
Services
  • Training
About The Customer
Bridgestone Sales Thailand is the local trading business for Bridgestone, a world leader in developing innovative tire technologies. The company is known for its continuous investment in research and development, resulting in game-changing products like fuel-efficient tires that enhance fuel economy. The corporate philosophy at Bridgestone guides the company in building better products and communities and includes a commitment to informed decision-making. This philosophy is also embraced by Bridgestone Sales Thailand, which is on a journey with Tableau and partner G-able to strengthen its data culture.
The Challenge
Bridgestone Sales Thailand, the local trading business for Bridgestone, was facing challenges with its data analysis process. The teams were heavily reliant on spreadsheets for data analysis, which had its limitations. The process was time-consuming, taking two to three hours to extract insights from data. The data had to be consolidated from different sources, including Bridgestone’s ERP, which added to the complexity and inefficiency of the process. The company was in need of a solution that could streamline this process, make it more efficient, and enable informed decision-making in line with the corporate philosophy of Bridgestone.
The Solution
Bridgestone Sales Thailand partnered with G-able, a local expert, to implement Tableau, a powerful data visualization tool. The aim was to replace spreadsheets with Tableau to allow teams across the business to understand their data better. G-able conducted workshops and training to help employees understand the benefits of Tableau and learn how to use it. The initial phase of the implementation included the rollout of Tableau Desktop to the Resource Planning department and Finance team. These teams were previously heavily reliant on spreadsheets for daily analysis, making their adoption of Tableau a significant win. Tableau Server was also introduced, enabling mobile teams like Sales to access insights from anywhere, at any time.
Operational Impact
  • The implementation of Tableau has transformed the data culture at Bridgestone Sales Thailand. The teams are no longer reliant on spreadsheets for data analysis, which has eliminated the limitations they previously faced. The process of extracting insights from data has become significantly more efficient, taking minutes as opposed to hours. The introduction of Tableau Server has enabled mobile teams to access insights from anywhere, at any time, enhancing the flexibility and accessibility of data. The Resource Planning department and Finance team, who were previously heavily reliant on spreadsheets, are now championing Tableau and supporting other users across the business.
Quantitative Benefit
  • Data analysis time reduced from 2-3 hours to minutes
  • 50% of employees are now using Tableau for data-driven decisions

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