Closing Leads Faster and Increasing Profits
Customer Company Size
Mid-size Company
Region
- Europe
Country
- Ireland
- United Kingdom
Product
- Sisense
- ElastiCube
Tech Stack
- Sisense
- ElastiCube
- Windows 7
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- E-Commerce
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- System Integration
- Data Science Services
About The Customer
alpharooms.com is a leading website in the UK and Ireland for discount worldwide travel, offering a wide range of services including hotels, flights, rental cars, and travel insurance. The company serves one million annual customers, providing access to hotel rooms in over 250,000 hotels across 40,000 destinations worldwide. The business analysis team, led by Lee Eckersley, is responsible for delivering information and analysis on various aspects of the company's activities to different business functions. This includes web behavior analytics, email marketing activity tracking, booking pattern analysis, and financial P&L reporting. The team requires interactive dashboards and reports with drill-down features to enable users to quickly find information and gain insights without needing IT or external consultants.
The Challenge
Before implementing Sisense, alpharooms.com faced significant challenges in providing detailed and interactive reports and dashboards to various business functions. The existing tools, such as Excel and OLAP cubes, were not effective in building user-friendly dashboards or offering easy drill-down interfaces. Additionally, IT involvement was required for any modifications, making the process cumbersome and time-consuming. Lee Eckersley, Head of Business Analysis, had experience with other BI tools like Cognos, Hyperion, and Business Objects, but found them too expensive and resource-intensive for the company's needs. The team needed a more efficient and cost-effective solution to handle their data analytics and reporting requirements.
The Solution
Lee Eckersley evaluated several modern BI tools and found Sisense to be the most user-friendly and efficient for alpharooms.com's needs. Sisense allowed for easy data integration and quick dashboard creation without the need for extensive instructions or external consultants. The company implemented Sisense to deliver interactive reports and dashboards across various functional units, running multiple ElastiCube datastores on a standard Windows 7 machine with 8GB of RAM. Sisense is used to analyze booking activities, website usage patterns, email marketing campaign performance, purchasing strategies, call center performance, and customer activity by search keywords and travel destinations. The tool also helps identify missing or incomplete website content for the content team to address.
Operational Impact
Quantitative Benefit
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