Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Oil & Gas
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Time Sensitive Networking
About The Customer
The Denver Broncos are one of the most successful pro football teams with eight AFC and three Super Bowl championships to their credit. They also have an impressive 52-year track record of selling out every home game. The team's ticket strategy and analytics are led by Clark Wray, the Senior Director of Ticket Strategy and Analytics. Wray and his team of four are responsible for maintaining the data flow, which is critical for continuing their sellout streak. They operate with a lean team and are constantly adding new data sources to reach the next generation of fans.
The Challenge
The Denver Broncos, a successful pro football team, faced a significant challenge in maintaining their data pipelines. The team's Senior Director of Ticket Strategy and Analytics, Clark Wray, and his lean team were spending excessive time on home-brewed data integrations. Whenever an original data source or API changed, it would disrupt the data connections they had built, often halting the flow of information for hours. If these issues were not addressed promptly, the business risked operating on inaccurate data. Additionally, the team was constantly adding new data sources to communicate and reach the next generation of fans. It was crucial for them to connect and centralize their email data in Dynamics 365, marketing automation data in Eloqua, and fan feedback in Qualtrics.
The Solution
The Denver Broncos turned to Fivetran to automate their Extract, Load, Transform (ELT) process. Fivetran's technology allowed the team to stop worrying about data source connections breaking, saving them time and enabling them to provide more comprehensive and accurate data insights faster to stakeholders. Fivetran also helped the Broncos eliminate many of their data silos, providing a 360-degree view of their fans, which was essential for delivering a frictionless experience. The team could create a unified and personalized cross-platform customer experience, see the entire marketing mix with access to over 50+ marketing connectors, and combine insights from these platforms across inter-department tools to build a holistic view. Fivetran's solution ensured quick and easy data ingestion into the Broncos' Snowflake cloud, providing accurate, reliable real-time data when needed.
Operational Impact
Quantitative Benefit
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