Samsara > Case Studies > Empowering Fleet Management with IoT: A Case Study on Fraikin UK and Samsara

Empowering Fleet Management with IoT: A Case Study on Fraikin UK and Samsara

Technology Category

Functional Applications - Fleet Management Systems (FMS)
Networks & Connectivity - Gateways

Applicable Industries

Automotive

Applicable Functions

Maintenance
Procurement

Use Cases

Fleet Management
Vehicle Performance Monitoring

Services

Training

About The Customer

Fraikin Ltd is a leading provider of commercial vehicle contract hire and rental solutions in the UK. The company boasts a fleet of over 5,000 vehicles and serves more than 200 customers. Fraikin aims to provide more than just vehicles to its customers; it seeks to offer comprehensive fleet management solutions that help customers optimize their operations. To this end, the company was looking for a solution that could provide actionable data insights on various aspects of fleet management, including mileage, fuel efficiency, idling ratio, and vehicle downtime.

The Challenge

Fraikin Ltd, one of the largest providers of commercial vehicle contract hire and rental solutions in the UK, was seeking to differentiate itself in the market. The company aimed to evolve from being a mere supplier of vehicles to a provider of comprehensive fleet management solutions. To achieve this, Fraikin needed a way to measure and analyze critical data insights that could help its 200+ customers optimize their fleet operations. The challenge was to find a solution that could provide actionable data on various aspects of fleet management, including mileage, fuel efficiency, idling ratio, and vehicle downtime. The solution also needed to be easy to install and user-friendly, causing minimal disruption to the customers' operations.

The Solution

Fraikin adopted Samsara's IoT solutions, including AI Dash Cams, Asset Gateways, Door Monitors, Environmental Monitors, and Vehicle Gateways. These devices were fitted to Fraikin’s fleet, taking only 15 minutes per vehicle, which was 25 minutes less than the time taken by previous equipment. This reduced installation time minimized disruption and created flexibility to easily upgrade vehicles around a customer’s schedule. Remote tachograph management was also enabled for customers who wanted to access and analyze live tacho data. To ensure ease of use, Fraikin provided a 20-minute online training session, along with optional instructional videos, enabling drivers to quickly familiarize themselves with the new products.

Operational Impact

With the implementation of Samsara's IoT solutions, Fraikin has been able to deliver a best-in-class service to its customers. The connected products provide every customer with actionable data to manage their fleet, enabling them to optimize various aspects of their operations. As a result, Fraikin can offer highly competitive contract agreements, informed by accurate mileage and maintenance expectations. Furthermore, Fraikin's employees are empowered to have more informed conversations with customers on how to improve the efficiency of their fleets, thereby enhancing customer satisfaction and loyalty.

Quantitative Benefit

5,000+ vehicles equipped with telematics and dash cams
200+ customers accessing connected fleet data
15 minutes to self-install per vehicle, saving 25 minutes compared to previous equipment