Fivetran Accelerates Market Entry for ItsaCheckmate with Data-Driven Decisions

ItsaCheckmate is a service provider in the restaurant industry that helps restaurants consolidate orders from various ordering apps directly into their existing Point of Sale (POS) systems. This eliminates the need for restaurants to manually transfer the orders to the POS and manage their menus on multiple platforms. The platform is powered by dozens of integrations with online ordering apps such as Uber Eats, Grubhub, and DoorDash, as well as with all the POS systems that large chains or small mom-and-pop restaurants may use. When an order cannot be processed properly, ItsaCheckmate can resolve each individual error in real-time.

The global Covid-19 pandemic forced restaurants worldwide to quickly pivot to delivery and take out services. ItsaCheckmate stepped up to help these restaurants consolidate orders from various ordering apps directly into their existing Point of Sale (POS) systems, eliminating the need to manually transfer the orders to the POS and manage their menus on multiple platforms. With business booming, ItsaCheckmate decided it needed to use data to maintain quality experiences for its customers and enable the support staff to handle an increase in orders. The data was available, but it was cost prohibitive for the company to organize and manage it in any meaningful way. The ItsaCheckmate platform is powered by dozens of integrations with online ordering apps such as Uber Eats, Grubhub, and DoorDash, as well as with all the POS systems that large chains or small mom-and-pop restaurants may use. When an order cannot be processed properly, ItsaCheckmate can resolve each individual error in real-time, but analysts need to conduct a thorough and rapid post-event analysis to resolve the underlying issues that cause these errors to arise to begin with. Systematic analysis of this siloed data was a manual process, requiring analysts to pull a list of order errors into an Excel spreadsheet – a process that could take up to a day.

Mark Sussman, Head of Data analytics at ItsaCheckmate, knew that he needed to build a data analytics platform quickly. However, it didn’t make business sense for ItsaCheckmate to pull vital engineering resources away from platform development to build the necessary data pipeline. Instead, Mark heard about Fivetran, a data integration service with an extensive library of hundreds of connectors to Software as a Service (SaaS) platforms. He signed up for a two-week trial, ran some tests and realized he had struck gold. Fivetran’s Online Purchasing option was the perfect solution for ItsaCheckmate – a company unused to spending budget on analytics line items. The option to put down a company credit card gave Mark the ability to get a good sense for what the annual spend might look like and create a solid proof of concept for Fivetran to the C-suite before making a bigger commitment. Key Fivetran features like schema drift handling have also been a huge time-save for Mark.

• Fivetran allowed Mark to stand up an entire data analytics framework in just a few months with minimal engineering help. Most importantly, the framework is highly scalable and can meet ItsaCheckmate’s data needs as it continues to expand and grow. An example of that business optimization is the company’s new customer onboarding process. According to Mark, there are several data systems required for the onboarding process that the ItsaCheckmate operations team needs to manage. Rather than manually reconcile these systems, ItsaCheckmate has streamlined on-boarding through automatic data discovery processes powered by Fivetran’s database connectors. When paired with data from Fivetran’s SQL and CRM connectors, support staff gain the visibility into each account they need to speed configuration, proactively address bottlenecks and, eventually, optimize the process. And those order issues? Rather than waiting until the daily Excel spreadsheet is distributed to create additional insights into the underlying issues, ItsaCheckmate can now gather insights in a matter of minutes.

• Built an entire data analytics framework in just a few months
• Schema drift handling saves the team time and headspace
• Online purchasing option made it easy to trial Fivetran