Twilio > Case Studies > GameChanger Media's Real-Time Sports Updates Powered by Twilio

GameChanger Media's Real-Time Sports Updates Powered by Twilio

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Technology Category
  • Networks & Connectivity - Gateways
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Telecommunications
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Last Mile Delivery
  • Real-Time Location System (RTLS)
Services
  • System Integration
About The Customer
GameChanger Media is a New York-based company founded in 2009. It creates software to keep amateur sports fans updated about their favorite teams. The company's vision was to treat amateur sports more like professional sports and memorialize them by media companies. They wanted to collect, share, and analyze data about each team and each player's performance. The company developed the GameChanger mobile app and website, which provides an easy scorekeeping solution along with automatic stat calculation, allowing coaches to save time and providing customized alerts to families and fans.
The Challenge
GameChanger Media, a company that creates software to keep amateur sports fans updated about their favorite teams, was in need of a reliable and scalable communications platform. The platform needed to deliver personalized real-time news updates about amateur sporting events to subscribers anywhere in the world. The challenge was to find a solution that could handle the escalating number of SMS alerts, and provide a seamless experience for the users. The company had tried several SMS providers but none met their requirements for competitive pricing, powerful API, and high reliability.
The Solution
GameChanger Media chose Twilio for its competitive pricing and powerful API. To ensure delivery of an escalating number of SMS alerts, GameChanger bought a short code. The flexibility of the Twilio platform allowed a developer to switch the real-time alert system over to the short code in just 10 minutes. A single GameChanger developer was able to integrate the Twilio API with the company's Python-based alerting system in just a few weeks. As a result of the switch, GameChanger cut its text messaging costs in half. Twilio's international and voice capabilities will be crucial to overseas expansion. Thanks to Twilio's global SMS service, GameChanger will be able to reach billions of people across 150 countries. And if a sports fan doesn't have a smart phone or even text messaging, GameChanger can use Twilio to deliver updates via voice messages.
Operational Impact
  • The integration of Twilio's API with GameChanger's alerting system has resulted in significant operational benefits. The company has been able to cut its text messaging costs in half, a significant saving for the business. The platform's flexibility and reliability have allowed GameChanger to scale its operations, handling increasing volumes of messages and ensuring their delivery. The switch to a short code for sending messages has also improved the delivery of high volumes of messages. The company has seen explosive growth, with more than 45,000 amateur baseball teams signing up and generating as much data in one afternoon as Major League Baseball does in a season. The company is now sending nearly two million SMS updates a month, and the number is growing. The team plans to expand to other sports and countries, with the mobile app already being adopted by teams in Australia, New Zealand, Great Britain, and Puerto Rico.
Quantitative Benefit
  • 50% Decrease in SMS costs using Twilio
  • 45K Amateur teams on GameChanger's platform
  • 2M SMS updates sent monthly

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