Great Ormond Street Hospital Children's Charity improves fundraising campaign performance with analytic insights powered by Qlik
Customer Company Size
Large Corporate
Region
- Europe
Country
- United Kingdom
Product
- Qlik Analytics platform
- Qlik Sense
- GeoAnalytics
Tech Stack
- Data Analytics
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Great Ormond Street Hospital Children’s Charity is a leading charity organization based in the United Kingdom. The charity is dedicated to supporting the Great Ormond Street Hospital, a children's hospital located in the Bloomsbury area of the London Borough of Camden, and its patients by fundraising. The charity funds advanced medical equipment, child and family support services, pioneering research, and rebuilding and refurbishment of the hospital. The charity's fundraising campaigns are a crucial part of its operations, and the performance of these campaigns directly impacts the charity's ability to provide support to the hospital and its patients.
The Challenge
Great Ormond Street Hospital Children's Charity was facing a decrease in the performance of warm cash appeals and needed to understand the reasons why and to explore more insight driven approaches to combat this. Previously, fundraising campaign reporting was done after each campaign by pulling data into Excel to create tables and charts, then moving these into Powerpoint for delivery and presentation. This often occurred after the next campaign was already live. The process was costly in terms of the time and resource required to prepare reports and did not allow the team to be as flexible and reactive as they would like.
The Solution
The charity implemented the Qlik Analytics platform with Qlik Sense and GeoAnalytics. An initial app, the ‘Warm Cash PCA’ app, was launched in September 2018, which has allowed campaign managers to gain insight and track progress in real-time, and to visualise results against previous campaigns. The GeoAnalytics mapping tool has proved popular with fundraisers and helped to narrow down the best locations to hold regional Legacy Events based on the density of different supporter groups and travel times. A further plan is to roll out Post Campaign Analysis apps for more fundraising areas across the Charity, to expand the use of Qlik to enable efficient and effective fundraising across the charity.
Operational Impact
Quantitative Benefit
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