Health Market Science taking healthcare provider data a QlikView-leap forward
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- QlikView
- HMS Provider Master File
- HMS ProviderOnline
Tech Stack
- SQL
- OLAP
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
Health Market Science (HMS) is the leading manufacturer of healthcare provider data in the United States. The company has developed a unique technology platform and expertise to continuously acquire, analyze, and integrate 2,500 distinct data sources into the single, most comprehensive and accurate healthcare provider reference for leading companies to execute their sales, marketing, and regulatory compliance strategies. The flagship product, HMS Provider Master File, includes detailed reference information for over 4.5 million individual practitioners and 1.0 million healthcare organizations. HMS is the only company to offer both healthcare-specific data integration services and the reference data that powers them. This unique combination empowers customers to increase revenue, drive operational efficiencies, achieve regulatory compliance, and maximize market opportunities. HMS has been recognized by the Inc. 500 as the 42nd fastest-growing private company in the United States. Among its base of more than 125 customers are 19 of the top 20 pharmaceutical manufacturers, 10 of the 15 largest medical device manufacturers, and two of the top five pharmacy chains.
The Challenge
Health Market Science (HMS) is a leading manufacturer of healthcare provider data in the United States. The company's flagship product, the HMS Provider Master File, includes detailed reference information for over 4.5 million individual practitioners and 1.0 million healthcare organizations. However, the company faced challenges in continuously tracking, integrating, analyzing, cleansing, and packaging millions of records of data from thousands of sources. The company's business analysts depended on as many as three programmers to write SQL code for a new, complex analysis. This process was time-consuming and sometimes led to different answers to a query depending on who was writing the code. HMS needed a solution that would enable business analysts to analyze data without support from programmers and meet requirements without the cost, complexity, and time required by traditional OLAP cube solutions.
The Solution
HMS deployed QlikView to 16 employees across 3 functional areas and had its first working application up and running in 1 day. With QlikView pulling data from 2,500 different sources of data on healthcare providers, HMS was able to analyze data quality and comprehensiveness, data source effectiveness, and industry trends. This focus on improving its information product offering and strengthening its competitive position. With QlikView Server (64-bit), HMS easily handled the large data volume of 5.5 million records to provide a single version of the truth. QlikView also enabled new insights into data trends. The company was able to recognize industry trends consistent with different sources faster, as well as being better equipped to assess the value of an updated source versus an earlier version.
Operational Impact
Quantitative Benefit
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