How SAP Business One and ShipStation Improved Fulfillment for BILLY Footwear
Customer Company Size
SME
Region
- America
Country
- United States
Product
- SAP Business One
- ShipStation
- OptiProERP
- Shopify
Tech Stack
- ERP
- Ecommerce Solutions
- EDI Integrations
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Warehouse Management Systems (WMS)
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Retail
- E-Commerce
Applicable Functions
- Warehouse & Inventory Management
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
- Warehouse Automation
Services
- System Integration
- Software Design & Engineering Services
About The Customer
BILLY Footwear was founded in 2015 by Billy Price and Darin Donaldson with the mission to create functional shoes based on the concept of Universal Design. The company was inspired by Billy Price's personal challenge of putting on and taking off shoes after an accident in his teens that broke his neck. BILLY Footwear's unique design features unobstructed entry, allowing users to set their foot onto the shoebed and zip around the upper to secure it, making the shoes accessible for people with mobility challenges and more convenient for everyone. The company sells its products through multiple channels, including big-box retailers, marketplaces, and its own ecommerce store.
The Challenge
BILLY Footwear faced significant challenges in managing their inventory and fulfillment processes due to rapid sales growth and the complexity of delivering products through multiple retail channels. From 2018 to 2019, the company experienced a 260% increase in sales, which made it difficult to manage inventory as both retail partners and direct customers were pulling from the same stock. The team needed a scalable technology stack to streamline their accounting, inventory management, and shipping processes to support and manage this growth effectively.
The Solution
To address their challenges, BILLY Footwear chose SAP Business One as their ERP platform to manage inventory, accounting, and improve their 3PL solution. The integration of SAP Business One with a new 3PL vendor allowed the company to centralize their operations and reduce time spent on navigating B2B orders and inventory inconsistencies. OptiProERP, a complete business management solution for retail/ecommerce, distribution, and manufacturing on SAP Business One, was also implemented to help manage, automate, and scale backend processes from order to fulfillment. OptiProERP seamlessly connected to ShipStation, ecommerce solutions, and EDI integrations, enabling BILLY Footwear to streamline and automate processes more efficiently. The integration of OptiProERP with SAP Business One, ShipStation, and Shopify provided a unified view of their business, simplifying the fulfillment process and allowing the team to focus on other aspects of the business.
Operational Impact
Quantitative Benefit
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