ING Bank Turkey Increases Sales, Customers, and Market Share with TIBCO
Customer Company Size
Large Corporate
Region
- Europe
Country
- Turkey
Product
- TIBCO ActiveMatrix BPM
Tech Stack
- Business Process Management (BPM)
- Data Analytics
- Mobile Applications
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Process Control & Optimization
- Remote Collaboration
Services
- System Integration
- Software Design & Engineering Services
About The Customer
ING Bank Turkey is a prominent financial institution in Turkey, part of the global ING Group. The bank is committed to providing innovative banking solutions to its customers, leveraging technology to enhance customer experience and operational efficiency. With a focus on digital transformation, ING Bank Turkey aims to make banking accessible and convenient through various channels, including mobile devices, the Internet, and physical branches. The bank's strategic initiatives are driven by a desire to empower customers, utilize data and analytics for informed decision-making, and differentiate itself in a competitive market.
The Challenge
ING Bank Turkey aimed to enhance customer service and market share by making banking accessible through mobile devices, the Internet, or branches. The bank faced challenges such as lack of transparency in service levels, inefficient processes, and user-unfriendly systems for both customers and employees. They needed to streamline processes, decentralize operations, and increase service and sales while differentiating their distribution with new third-party channels.
The Solution
ING Bank Turkey sought a business process management (BPM) solution to streamline and digitalize its processes. They opted for TIBCO ActiveMatrix BPM, starting with a pilot project that led to a broader engagement. The bank now runs nine processes on ActiveMatrix BPM, modernizing workflow processes and sales activities across multiple locations and distribution channels. The integration of diverse systems is managed efficiently with TIBCO's advanced monitoring capabilities. This solution enabled the bank to apply new products or process changes across all channels, allowing customers to perform banking activities, such as loan applications and payments, through mobile applications without the need for documentation or signatures.
Operational Impact
Quantitative Benefit
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