Life Interiors: Leveraging IoT Integration for Competitive Advantage
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Picking, Sorting & Positioning
Services
- System Integration
About The Customer
Life Interiors is a leading home furnishing distributor in Australia, co-founded by Geoff Karam and Basil Karam. The company sources and imports quality contemporary furniture from around the world and has grown to be one of Australia’s largest home furnishing distributors in just twelve years. With $15 million dollars in sales and over 20,000 orders per year, Life Interiors’ business and operations management processes span a multitude of platforms and apps. The company operates without an IT department and relies on integration tools to transform their standard NetSuite platform into a powerful hub from which they control their entire operation.
The Challenge
Life Interiors, a leading home furnishing distributor in Australia, faced a significant challenge as it expanded its operations and locations. The company was struggling with a lack of visibility between departments due to the siloing of information. This led to inefficient internal communication, with emails regarding stock levels, order statuses, customer information, and lead times being difficult to track and prone to human error. The company needed a solution that would integrate their NetSuite ERP data with Magento’s ecommerce platform. However, without an IT team, the solution needed to be simple and user-friendly, enabling a line of business user to quickly connect sophisticated workflows between seemingly incompatible platforms. Life Interiors, being leaner than their more established competitors, required a cost-effective solution that could level the playing field and be flexible enough to onboard new applications that would become more prominent in their future data flow schematas.
The Solution
Life Interiors turned to Celigo’s NetSuite-Magento integration solution, which proved to be less costly, more flexible, and scalable than other available tools. The solution allowed Life Interiors to orchestrate inventory across different channels, manage order status, customer information, inventory, pricing, and lead times. The successful integration of their operations led Life Interiors to explore other possible integrations. They used Celigo’s iPaaS solution to integrate their supplier management systems, connect their online store, and provide a reliable, accurate snapshot of the supply chain at any given moment. They also used Celigo’s integration solution to work with Google Local to power their inventory local shopping functionality, manage their Trade Portal, and even manage marketing campaigns.
Operational Impact
Quantitative Benefit
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