Logrand Group 2015 Innovation Award Winner
Customer Company Size
Large Corporate
Region
- America
Country
- Mexico
Product
- Software AG’s Digital Business Platform
- webMethods
- Apama
Tech Stack
- SAP
- Custom CRM systems
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- System Integration
About The Customer
Established in 2006, The Logrand Group operates 14 casinos and 6,000+ slots machines at gaming and entertainment establishments across Mexico. The company is known for excellent quality service, making sure customers have the most unique and unforgettable experience. Headquartered in Monterrey, The Logrand Group is proud to promote a culture of safety and responsible gaming. Its motto: “We make FUN, a serious business.”
The Challenge
Logrand’s vision is to become a customer-centric, Digital Enterprise. To achieve this, Logrand wants to adopt new digital business models and change from manual operations to those that are reactive, predictable and automated. The end game: Increase customer satisfaction.
The Solution
Logrand bets on Software AG’s Digital Business Platform to realize their vision. Using webMethods, Logrand seamlessly integrates all systems and applications, including SAP® and custom CRM systems for access to both historical and realtime data instantly. With Apama big data streaming analytics, Logrand can monitor, analyze, correlate and act upon information arising from massive amounts of data.
Operational Impact
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