Macy’s Directs Millennial Traffic with TIBCO Cloud API Management
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- TIBCO Cloud API Management
- TIBCO Cloud Mashery
- TIBCO Cloud API Management - Local Edition
Tech Stack
- RESTful services
- API management
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Macy’s is a well-known American department store chain with a rich history dating back to 1858. The company operates numerous stores across the United States and has a significant online presence. Macy’s is committed to providing an exceptional customer experience, both in-store and online. The company has a strong focus on innovation and technology to meet the evolving needs of its customers, particularly the millennial market. Macy’s aims to be a leader in the retail industry by leveraging advanced technologies to enhance customer satisfaction and drive sales.
The Challenge
Macy’s needed to adapt to the increasing mobile traffic and provide a seamless mobile experience. The company faced challenges with optimizing their mobile site, which was not frequently used due to slow speeds and lack of optimization. The impact of not resolving these issues would be dissatisfied customers, decreased brand identity, lower sales, and higher customer turnover.
The Solution
Macy’s implemented TIBCO Cloud API Management to develop innovative mobile application features aimed at the millennial market. The solution included building lightweight APIs using modern, high-speed RESTful services to deliver data quickly to customers. Macy’s also integrated social networks and introduced features like image search within their mobile app. TIBCO Cloud API Management provided Macy’s with the ability to monitor API usage, quickly release documentation to developers, and ensure security through key management. TIBCO Professional Services facilitated the adoption of TIBCO Cloud API Management - Local Edition, which operates behind Macy’s firewall, enhancing the speed and efficiency of their internal applications.
Operational Impact
Quantitative Benefit
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