MAF Carrefour Hypermarkets Uses QlikView for Executive Dashboards and Data Discovery
Customer Company Size
Large Corporate
Region
- Middle East
- Asia
Country
- United Arab Emirates
- Egypt
- Jordan
- Kuwait
- Oman
- Pakistan
- Qatar
- Saudi Arabia
Product
- QlikView
Tech Stack
- Business Intelligence
- Data Analysis
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Data-as-a-Service
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
- Inventory Management
Services
- Data Science Services
- Software Design & Engineering Services
About The Customer
MAF Carrefour Hypermarkets is a Dubai-based joint venture between Carrefour SA, the world’s second-largest retailer, and the highly diversified Majid Al Futtaim Group of the UAE. Its franchise covers 90+ stores in the Middle East region. There are outlets in the Gulf states, Egypt, Jordan and Pakistan. The company is a rapidly expanding retail industry player in the Middle East region. The joint venture with Carrefour, the world’s second-largest retailer, now operates 90+ stores comprising hypermarkets and supermarkets. These stores are located in the Gulf states of UAE, Bahrain, Kuwait, Qatar, the Sultanate of Oman, and the Kingdom of Saudi Arabia, plus Egypt, Jordan, Pakistan.
The Challenge
MAF Carrefour Hypermarkets, a rapidly expanding retail industry player in the Middle East region, faced challenges in gaining rapid access to massive amounts of data and reducing time for analysis and reporting. The senior executives needed meaningful answers at their fingertips as operational decision making is key to driving performance in highly competitive and growing markets. The challenge was not only to deliver a tool that can fill the gap of a managerial dashboard but also provide an in-depth view into the data below as and when needed. With existing business intelligence (BI) reporting tools, managers were able to get reports and analysis. However, they were unable to gain insights into growing volumes of ‘big data’ and have a bird’s eye view over the full operations.
The Solution
MAF Carrefour Hypermarkets deployed QlikView applications for store operations, finance, and sourcing to more than 150 of its management staff. The first QlikView application was ready in February 2012 for rollout. With QlikView, store managers can view sales and operations related KPIs and benchmark with other stores and year-on-year performance. The advantage is ease of benchmarking with similar stores and drill down to a very low level. The company is looking forward to having their meetings and action plans using the collaboration features. MAF Carrefour has already rolled out three QlikView applications for store operations, finance, and sourcing. It plans to take it further into the executive management domain, followed by loyalty card analysis.
Operational Impact
Quantitative Benefit
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