Memrise Enhances Online Learning Experience with Fivetran
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Databases
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Education
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- Training
About The Customer
Founded in 2010, Memrise is a language learning app that offers a fun and effective alternative to traditional learning methods. The app, which is used by more than 50 million people in 189 countries, features courses developed by expert linguists. Users can access these courses via desktop browsers or smartphone apps. The content includes thousands of video clips of people speaking in their native language. Memrise operates on a 'freemium' business model, offering free access to basic content and charging for premium features.
The Challenge
Memrise, a language learning app used by over 50 million people worldwide, faced a significant challenge in identifying gaps in customer engagement. Despite having a robust cloud-based platform and a commitment to data analytics, the small data team was overwhelmed with coding, manually building data pipelines, and fixing broken APIs. As the customer base grew, the need for a more focused approach to analytics became increasingly critical. The team needed a solution that would allow them to spend less time on technical issues and more time on analyzing data to improve the user experience and drive business growth.
The Solution
Memrise chose Fivetran to connect their MySQL RDS databases in Amazon Web Services to Google BigQuery. This allowed the team to ingest more transactional data sources, such as Stripe and various online ad services for marketing campaigns. Google Data Studio was used for data analysis and visualizations. Event-related data from the core product database, which records how users interact with each stage of an online course, was deemed particularly important. By combining this event data with core customer, product, and content data, the team could identify when the learning journey faltered and pinpoint parts of the course with higher-than-average drop-offs. Fivetran connectors also helped the marketing, platform, and product teams assess their performance and track customer ratings, reviews, and complaints.
Operational Impact
Quantitative Benefit
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