Celigo > Case Studies > Miansai Streamlines Operations and Enhances Customer Satisfaction with Celigo Integration

Miansai Streamlines Operations and Enhances Customer Satisfaction with Celigo Integration

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Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Sales & Marketing
  • Warehouse & Inventory Management
Use Cases
  • Last Mile Delivery
  • Retail Store Automation
Services
  • System Integration
About The Customer
Miansai is a global accessories brand founded by Michael Saiger in 2008. What started as a single bracelet has grown into a brand offering masculine, utilitarian accessories for men and women. Miansai designs are sold in 40 US states and 36 countries through its flagship store in New York’s Soho neighborhood, a store in Venice Beach, and online. Until recently, Miansai sold most of their accessories wholesale to high-end retail department stores. However, with the decline of retail department stores, they shifted their business operations to support more direct-to-consumer sales through their own retail stores and website.
The Challenge
Miansai, a global accessories brand, was facing operational challenges due to the lack of integration between their multiple systems used to manage, track, invoice, and ship orders. This resulted in a significant amount of manual work, which was manageable when they were primarily selling wholesale. However, with the decline of retail department stores, Miansai shifted their business operations to support more direct-to-consumer sales through their own retail stores and website. This shift made the manual processes unsustainable. The main challenge was to integrate their new enterprise e-commerce platform, Shopify Plus, with their existing systems - NetSuite for order fulfillment and Square for point-of-sale (POS). They also planned to incorporate Returnly for managing returns. The integration solution needed to be easy-to-use, adaptable, scalable, and cloud-based to accommodate their evolving business needs.
The Solution
Miansai's Chief Information Officer, Christopher Veck, chose Celigo for its proven experience and expertise with NetSuite integrations, prebuilt NetSuite/Shopify Integration App, and its cloud-based platform, integrator.io. The primary need was to connect Shopify with NetSuite to handle orders, shipments, fulfillment, invoicing, and inventory. The Celigo NetSuite/Shopify Integration App enabled Miansai to reduce manual work and errors, and expedite the fulfillment process. The integration was implemented within three months, even before their website was completed. Additionally, Celigo's integrator.io allowed easy connection of their new returns solution, Returnly, to Shopify, significantly improving their returns process. The scalable nature of Celigo ensures that as Miansai grows and upgrades Shopify's capabilities, Celigo can scale along, taking care of all new integrations.
Operational Impact
  • The integration of Celigo's solutions has significantly improved Miansai's operational efficiency and customer satisfaction. The reduction in manual work and errors has streamlined their order management, fulfillment, invoicing, and inventory processes. The expedited fulfillment process ensures that orders received before 4:00pm are shipped out the same day, enhancing customer satisfaction. The quick implementation of the integration between Shopify and NetSuite allowed Miansai to launch their new website without delay. The integration of Returnly to Shopify has greatly simplified the returns process, making it easy for the customer service team to handle returns. As Miansai continues to grow and upgrade Shopify's capabilities, Celigo's scalable solutions will ensure seamless integration of new applications.
Quantitative Benefit
  • Reduced manual work and errors in order management, fulfillment, invoicing, and inventory
  • Expedited fulfillment process, with orders received before 4:00pm now going out the same day
  • Integration between Shopify and NetSuite implemented within three months

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