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ManyChat > Case Studies > Mindvalley's Success with Instagram Automation: A 522% Increase in Masterclass Sign-Ups

Mindvalley's Success with Instagram Automation: A 522% Increase in Masterclass Sign-Ups

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Technology Category
  • Analytics & Modeling - Robotic Process Automation (RPA)
  • Networks & Connectivity - Radio Access Network
Applicable Industries
  • Education
  • Healthcare & Hospitals
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Leasing Finance Automation
  • Material Handling Automation
About The Customer

Mindvalley is an ed-tech company that aims to provide an equivalent of an ivy league education at a fraction of the cost. The company primarily sells a subscription to its online courses that are marketed through free topical webinars and masterclasses. Mindvalley helps over 17 million students around the world by sharing ideas and teachings from experts and authors who specialize in personal growth, spirituality, entrepreneurship, and overall health and mental well-being. The company has over 1.3 million Instagram followers and is committed to innovation and superior customer support.

The Challenge

Mindvalley, an ed-tech company, was facing a challenge in driving up lead acquisition for its masterclasses. The company was primarily dependent on swipe up stories and link in bio to drive people from awareness to the masterclasses. With over 1.3 million Instagram followers, the company was receiving a large number of direct messages about its masterclasses. The team was looking for a solution to respond to these messages more quickly than manually answering them. The goal was to use Instagram Automation not only to increase masterclass sign-ups but also to provide a more personalized experience for followers and drive more engagement.

The Solution

Mindvalley collaborated with Natasha Takahashi of School of Bots to create an automated campaign and conversation design using ManyChat’s Flow Builder. They used organic Instagram content to promote the upcoming masterclasses and encouraged followers to DM them with a specific word, phrase, or emoji to chat with them in Instagram Messenger. When followers interacted with Mindvalley’s content, they were prompted to message Mindvalley in Instagram Messages with a keyword. This keyword would trigger an automated response from ManyChat. Mindvalley also collected demographic data about the person’s goals, challenges, and experience level with specific topics to tailor message copy and offers. The Mindvalley team could jump into a chat to support people further if needed using ManyChat’s Live Chat feature.

Operational Impact

  • The implementation of Instagram Automation by ManyChat has significantly improved Mindvalley's operational efficiency and customer engagement. The automated campaign and conversation design have not only increased the masterclass sign-ups but also provided a more personalized experience for followers. The use of keyword automation has made it easier for the team to manage and respond to the influx of direct messages from followers. The data collection feature has enabled the team to understand their customers better and tailor their messages and offers accordingly. The Live Chat feature has allowed the team to provide personalized customer care and instant support, significantly reducing the response time. The success of the campaign has demonstrated the effectiveness of Instagram Automation in improving customer engagement and lead generation.

Quantitative Benefit

  • 522% increase in Masterclass sign-ups

  • 99% decrease in response time on Instagram

  • 7,296+ ManyChat contact list growth

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