PubNub > Case Studies > monad.social: Enhancing Engagement Between Creators and Fans with PubNub

monad.social: Enhancing Engagement Between Creators and Fans with PubNub

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Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Cement
  • Electrical Grids
Use Cases
  • Real-Time Location System (RTLS)
  • Track & Trace of Assets
About The Customer
monad.social is a membership-based live streaming community that was founded to provide a platform for creators to own and monetize their content. The platform allows artists to deliver exclusive content to their community, host live performances, engage directly with fans, and generate revenue. The platform creates a social experience around live-streamed performances, archived content, and social interactions. The company was looking for a reliable, flexible, and scalable chat solution that could facilitate real-time, engaging, and intimate experiences between artists and their fans.
The Challenge
monad.social, a membership-based live streaming community, was founded to provide a platform for creators to own, monetize their content, and connect authentically with their fans. The platform allows artists to deliver exclusive content to their community, host live performances, engage directly with fans, and generate revenue. However, the platform was primarily handled through a WordPress plugin, which was not sufficient to support the evolving needs of the platform. The company needed a reliable, flexible, and scalable chat solution that could facilitate real-time, engaging, and intimate experiences between artists and their fans. The solution needed to be customizable to allow the addition of new features as the platform grows.
The Solution
monad.social chose PubNub as their long-term chat solution after evaluating different options. PubNub provided the flexibility monad.social needed to customize chat and add new features as they grow. The onboarding support and guidance from PubNub's Solution Architects and engineering teams were instrumental in getting the platform up and running. PubNub now powers the chat on monad.social, enabling real-time dialogue between artists and their fans during live-streamed performances. The platform also allows artists to host recurring daily and weekly events where they can directly communicate with their audience. Additionally, PubNub enables monad.social to build custom stickers on their platform, which can be sent in real time through their chat, providing a personalized way for users to express themselves.
Operational Impact
  • With the implementation of PubNub, monad.social has been able to deliver a real-time chat experience without concerns about message delays or latency issues. This has created an engaging, two-way communication that enhances the experience for both the artist and their fans, making them feel more connected to their community. The reliability of PubNub's solution has also allowed the monad.social team to focus on innovating their platform with new and exciting features, rather than worrying about maintaining reliability on the backend. The chat feature has become a critical component of the platform, fostering a comfortable, safe space for people to talk to one another, and enabling retention on the platform.

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