- Cement
- Renewable Energy
- Sales & Marketing
- Chatbots
- Onsite Human Safety Management
Offset Solar is a home solar installation company founded in 2017. It has quickly become one of the leaders in its field across the United States. The company is committed to providing high-quality solar solutions to homeowners, helping them reduce their energy costs and environmental impact. Offset Solar is always looking for innovative ways to improve its services and customer experience, which led them to explore the potential of Chat Marketing to speed up their sales cycle and enhance their lead generation process.
Offset Solar, a leading home solar installation company in the United States, was facing a challenge in speeding up their sales cycle. Despite having a contact form on their homepage that booked new sales meetings, the company wanted to explore how Chat Marketing could enhance their lead generation process. The goal was to quickly qualify visitors and convert them into leads for sales. Upon analyzing their homepage experience, they identified two major obstacles: visitors either didn't know what they wanted or didn't know how to find it. The challenge was to overcome these obstacles and create a more efficient, customer-focused lead generation strategy.
Offset Solar, in collaboration with Alice Digital Design, decided to implement a ManyChat bot on their homepage to initiate conversations with site visitors and help book more meetings. The chatbot was designed to answer visitors' questions, qualify interested prospects, and discover more about their energy needs. A four-step process was designed inside Messenger to qualify leads. The first step involved asking visitors a question to initiate a conversation. The second step offered valuable content to build a closer relationship with the visitors. The third step involved collecting sensitive information like price, electricity company, phone number, and email at the end of the conversation to ensure only interested people were in their sales funnel. The final step was to close the deal in person, offering prospects the ability to schedule an appointment with a sales rep.
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