Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- PharmaLytics
Tech Stack
- QlikView
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Pharmaceuticals
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
Services
- Data Science Services
- Software Design & Engineering Services
About The Customer
PharmaMetrics is a software and solutions specialist that provides managed markets expertise to the pharmaceutical industry. The company is dedicated to enabling pharmaceutical companies to negotiate more profitable deals with managed care organizations. PharmaMetrics provides analytics solutions enabled by robust technology and greater transparency into data. The company's clients range from multiple top 10 pharmaceutical companies to those still working to break into the top 50. These clients are typically large and mid-sized pharmaceutical and biotech companies who are actively engaged in commercial contracting activities for branded pharmaceuticals and biologics.
The Challenge
Pharmaceutical companies often struggle with negotiating profitable deals with managed care organizations. The lack of transparency into data and the time-consuming process of aggregating data across various sources often leads to suboptimal discounts and deal profitability. Companies need a solution that can provide insights into the potential value of managed care entities, recommend discounts for each account, and project the impact of the deal over time. They also need a tool that can answer specific business questions and deliver insights across disparate data sources.
The Solution
PharmaMetrics offers PharmaLytics, a web-based analytics and decision support software package that quantifies the potential value of managed care entities, calculates a “recommended discount” for each account and projects the impact of the deal out over time. The software is set up to answer very specific business questions irrespective of data source. The net result is a user community that is no longer searching for data sets but answers to business questions. PharmaLytics also offers a reporting module powered by QlikView, which delivers insights across disparate data sources by producing reports based on business questions rather than data sets. Users are able to filter, manipulate and customize data reporting in a variety of ways so they can view information as needed, streamlining the negotiation process and helping improve contracting processes.
Operational Impact
Quantitative Benefit
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