Altair > Case Studies > Philips Leverages IoT for Efficient Product Conceptualization and Design

Philips Leverages IoT for Efficient Product Conceptualization and Design

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Technology Category
  • Application Infrastructure & Middleware - Data Visualization
  • Sensors - Autonomous Driving Sensors
Applicable Industries
  • Electronics
  • Healthcare & Hospitals
Applicable Functions
  • Product Research & Development
Use Cases
  • Construction Management
  • Construction Site Monitoring
Services
  • Training
About The Customer
Royal Philips, founded in 1891 in the Netherlands, is one of the largest electronics companies in the world, employing over 105,000 individuals in over 100 countries. It is a leading health technology company with a keen focus on improving people’s health. This spans from healthy living, to diagnosis, treatment, and home care. Philips puts strong emphasis on leveraging the latest in technology, design, and deep consumer insights when developing each of the products in its broad portfolio. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as consumer health and home care. Design is a key aspect of the company’s success, driving everything they bring to market.
The Challenge
Philips, a leading health technology company, was faced with the challenge of visualizing new product concepts quickly and efficiently. The goal was to work collaboratively with design colleagues and the engineering department to share feedback, understand challenges, and ultimately conceptualize final products. The company needed a tool that could be used by all members of the team to create consistency, facilitate easy file transfer/handoff with design peers and engineering, and increase overall team speed and efficiency. The existing tools were not meeting these requirements, leading to a search for a new software solution.
The Solution
Philips adopted solidThinking Evolve for concept development and visualization. This tool was selected after a pilot program and a 1-week training course. Jens Andersson, a Design Lead at Philips Design, utilized Evolve on a live project shortly after the training. Since then, Evolve has been used on a number of projects, including three that have already gone to market, as well as multiple strategic projects that Philips is currently exploring in health care, male grooming, and personal health. Evolve's construction history features allow the design team to adapt their models for both business or technical reasons while development is ongoing, rather than starting from scratch. It also enables quick reaction and tweaking of the design while keeping the original design intent intact.
Operational Impact
  • The adoption of solidThinking Evolve has significantly improved Philips' product design process. The tool has enabled the design team to work on many quick iterations to visualize different options and solutions, involving all stakeholders in the feedback process. This has not only increased the speed of modeling but also improved the quality of the files sent to engineering. The tool has been used on multiple products that are on the market, including the Philips OneBlade, the Philips Health Watch, and the Philips Bodygroom series 1000. The construction history feature of Evolve has been particularly beneficial, allowing the team to intuitively adjust the design throughout the process, generating options and visualizing solutions quickly to keep the design intent intact.
Quantitative Benefit
  • Creation of multiple iterations in a short period of time
  • Ability to change designs and react quickly to feedback
  • Increased modeling speed

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