PubNub > Case Studies > PubNub Aids in McDonald's Malaysian Campaign

PubNub Aids in McDonald's Malaysian Campaign

PubNub Logo
 PubNub Aids in McDonald's Malaysian Campaign - IoT ONE Case Study
Applicable Industries
  • Food & Beverage
Applicable Functions
  • Sales & Marketing
The Customer
About The Customer
Corporations needing temporary back-end support.
The Challenge

McDonald’s Save the Sundae Cone campaign had a McDonald’s Sundae Cone on the digital billboard, which was slowly melting in the heat of the city. To “save” the sundae cone, the audience needed to spin a giant fan that would ‘cool’ the sundae cone and ‘un-melt’ it. They did this by spinning a mini-fan, which was accessed through their mobile device’s web browser. At the end, participants were given a voucher on their smartphone to be redeemed at a McDonald’s across the street for a free sundae cone. The realtime network needed to be able to handle hundreds of users simultaneously, and with such a large audience, 100% uptime was vital for the campaign.

The Solution

PubNub was a key infrastructure component in the Save the Sundae campaign and was used in a variety of different use cases. The reliable and low latency realtime data streaming that PubNub offers was essential for the project as a whole. With a tight realtime loop, participants, the app, and the digital billboard were all updated in realtime to mimic real life interaction.

Operational Impact
  • [Product Improvement - Flexibility]
    Broad API and SDK Support: The common API and SDK support for PHP, Flash and Javascript made it seamless for Arc to choose the right platform for each project. In the event that they needed to use another platform, they were confident it would integrate easily with PubNub.
  • [Efficiency Improvement - R&D]
    Ease of Implementation: PubNub’s ease of implementation, clear documentation and tutorials and debugging tool made it easy for the development team to implement PubNub, and since all the features needed were available, Arc was able to create both projects simultaneously within two weeks.
  • [Efficiency Improvement - Communication]
    The low latency communications, and the capability to send one-to-one, one-to-many and many-to-one messages were the key functionality made the campaigns successful and ensured a tight realtime interactive loop between users and the digital billboard.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.