Qlik® Customer Snapshot
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- QlikView
Tech Stack
- QlikView (64-bit)
Implementation Scale
- Departmental Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
The Global Retail Bank is a leading retail and corporate banking arm of a financial services leader. The division offers a wide array of banking, lending, and investment services to individual consumers, as well as to small businesses with up to $10 million in annual sales. The bank operates more than 1,000 offices or branches worldwide, serving millions of customers. The bank is headquartered in New York, New York, and operates in the retail banking industry.
The Challenge
The Global Retail Bank was facing a challenge of high cost per question due to the chaotic use of spreadsheets and unmanageable processes. The bank had spent hundreds of millions on legacy reporting, analysis, and modeling, which created too many barriers for decision-maker access to key information. The chairman of the bank had publicly stated that the bank would excel through innovation, and thus, there was a need for a solution that could lower the cost per question and manage the processes more efficiently.
The Solution
The bank deployed QlikView as 'innovation fuel' to an initial 25 centralized strategy users in marketing supporting major initiatives in the US. The users were expected to scale from 25 to hundreds by the end of the year. The solution was used for new customer analysis, market analysis, innovation planning and measurement, marketing campaign analysis, and product analysis. The solution was rapidly pre-launched in 2 days with the entire business up in 2 weeks. The bank leveraged QlikView (64-bit) to report on 20 million records for millions of customers across multiple lines of business.
Operational Impact
Quantitative Benefit
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