QlikView Customer Snapshot – Akron Beacon Journal
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- QlikView
- Mactive Analytix
Tech Stack
- Data Analytics
Implementation Scale
- Departmental Deployment
Impact Metrics
- Revenue Growth
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
Services
- Data Science Services
About The Customer
The Akron Beacon Journal is Ohio's only four-time Pulitzer Prize-winning newspaper. It serves readers in Summit, Portage, Stark, Medina, and Wayne counties. The newspaper delivers daily news and information in print and online at Ohio.com. It is the largest newspaper of Canada-based Black Press Ltd., and operates under Sound Publishing Holdings Inc., the parent company's Washington-based U.S. subsidiary. The Akron Beacon Journal has a daily circulation of more than 122,000 and is headquartered in Akron, Ohio. The newspaper operates in the media industry.
The Challenge
The Akron Beacon Journal, a Pulitzer Prize-winning newspaper serving several counties in Ohio, was facing challenges in gaining visibility into the performance of its advertising sales teams. The newspaper wanted to identify opportunities for revenue growth in advertising among a mix of customers, ad types, products, placements, etc. The challenge was to analyze financials and advertising revenue across ad type, placement, product, sales team, and sales rep, all focused on driving ad revenue growth.
The Solution
The Akron Beacon Journal deployed QlikView to 136 users across two functions in the US. For financial analysis, QlikView was used to measure advertising revenue by GL to provide actual versus budget, and grouped by revenue category, revenue type, or customer. It was also used to measure revenue performance with variances by orders, customers, and sales rep. For sales advertising analysis, QlikView was used to assess sales rep performance for all charges on an ad and any credits/debits directed down to the insertion level. It was also used to analyze order details in revenue and inches per insertion grouped by ad number, position, placement, product, customer type, and by rep. The newspaper also monitored average ad rate grouped by placement, ad type, product, sales team, and sales rep. The newspaper leveraged Mactive Analytix (QlikView) to aggregate modest data volumes from Mactive Finance and Sales solutions.
Operational Impact
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