QlikView Customer Snapshot – Albany Times Union
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- QlikView
- Mactive Analytix
- AdBase
Tech Stack
- Data Analytics
- Business Intelligence
Implementation Scale
- Departmental Deployment
Impact Metrics
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Replenishment
Services
- Data Science Services
About The Customer
Albany Times Union is a leading daily newspaper that covers New York's Capital Region. The company offers a range of products and services, including Capital Region TU, SourceLine (a telephone information service), timesunion.com and knick.net Internet services, DirectTU direct marketing services, and hosts several major trade shows and events. Albany Times Union is a subsidiary of the Hearst Corporation and has a daily circulation of more than 100,000. The company is headquartered in Albany, New York and operates in the media industry.
The Challenge
Albany Times Union, a leading daily newspaper in New York's Capital Region, was facing challenges in gaining visibility into the performance of its advertising sales teams. The company was struggling to identify opportunities for revenue growth in advertising among a mix of customers, ad types, products, placements, etc. The lack of detailed insights into these areas was hindering the company's ability to effectively manage its business and make informed and timely decisions.
The Solution
To address its challenges, Albany Times Union deployed QlikView to 35 users across sales and advertising, from the publisher down to sales in the US. The solution enabled the company to assess sales rep performance for all charges on an ad and any credits/debits directed down to the insertion level through Sales Rep Performance Analysis. It also allowed the company to analyze order details in revenue and inches per insertion grouped by ad number, position, placement, product, customer type, and by rep through Ad Order Details Analysis. Additionally, the company could monitor average ad rate grouped by placement, ad type, product, sales team, and sales rep through Ad Rate Analysis. Albany Times Union leveraged Mactive Analytix (QlikView Server) to aggregate modest data volumes from Mactive solutions, namely AdBase.
Operational Impact
Quantitative Benefit
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