Reaping the Benefits of Improved Efficiency with the webMethods Product Suite
Customer Company Size
Large Corporate
Region
- Europe
Country
- Iceland
Product
- webMethods product suite
Tech Stack
- AMADEUS reservation system
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Process Control & Optimization
Services
- System Integration
About The Customer
Icelandair is a major airline founded in 1937 and is one of the largest private companies in Iceland. It is part of the Icelandair Group, which comprises 14 companies. The airline employs over 1000 people and carries about 1.6 million passengers each year on its fleet of Boeing 757, which is about five times the population of Iceland. With sales offices and flight destinations across Europe and North America, Icelandair has grown into a truly international business. It competes for tourist and business traffic to Iceland, as well as international traffic via its hub in Reykjavik.
The Challenge
Icelandair, one of the largest private companies in Iceland, was facing a challenge. Despite the increase in online ticket sales, the company was not realizing the expected cost savings, staffing reductions, and operational efficiency gains. For every reduction in telephone sales man-hours, there was a corresponding increase in the amount of back-office effort needed to support online sales. The company was also struggling with regional variations in ticket sales processes, which were not standardized across the organization. The airline industry is highly competitive, and airlines must constantly seek out efficiency in their operations to remain profitable. Icelandair needed to operate on the highest possible load factor and attract and retain customers who now shop online for their flight needs.
The Solution
Icelandair decided to utilize the webMethods product suite as the core of its business transformation. The company focused on reducing the cost of issuing a ticket, from the initial reservation right through to the delivery of the ticket. The aim was to deliver a fully automated e-ticketing system that would eliminate time wasted on manual processes. The project involved the integration of multiple internal and external systems such as the AMADEUS reservation system. Once fully operational in Iceland, the system was rolled out by sales region across the globe. This removed regional variations in ticket sales processes by standardizing on one process across the organization. The project was quickly expanded to include all telephone bookings, walk-in bookings, frequent flyer and gift certificate bookings. Then this model was taken to each sales region and installed there.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Airbus Soars with Wearable Technology
Building an Airbus aircraft involves complex manufacturing processes consisting of thousands of moving parts. Speed and accuracy are critical to business and competitive advantage. Improvements in both would have high impact on Airbus’ bottom line. Airbus wanted to help operators reduce the complexity of assembling cabin seats and decrease the time required to complete this task.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
Developing Smart Tools for the Airbus Factory
Manufacturing and assembly of aircraft, which involves tens of thousands of steps that must be followed by the operators, and a single mistake in the process could cost hundreds of thousands of dollars to fix, makes the room for error very small.
