Honeywell > Case Studies > San Pellegrino Group Keeps the Water Flowing Thanks to a Consumer Goods Solution from Intermec by Honeywell

San Pellegrino Group Keeps the Water Flowing Thanks to a Consumer Goods Solution from Intermec by Honeywell

Customer Company Size

Large Corporate

Region

Europe

Country

Italy

Product

Intermec by Honeywell SF51

Tech Stack

Barcode Scanning
Data Collection

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction
Digital Expertise

Technology Category

Functional Applications - Inventory Management Systems
Functional Applications - Remote Monitoring & Control Systems

Applicable Industries

Consumer Goods

Applicable Functions

Sales & Marketing
Warehouse & Inventory Management

Use Cases

Inventory Management
Remote Asset Management
Track & Trace of Assets

Services

System Integration
Training

About The Customer

The San Pellegrino Group is Italy’s leading producer and distributor of bottled water and drinks. The company promotes its products through a tailored sales network and supplies numerous bars and restaurants with cold drinks cabinets on a free loan basis. These cabinets are used to display and store San Pellegrino products, ensuring visibility and availability to end consumers. The company has a strong focus on maintaining the quality and consistency of its product displays to enhance customer experience and drive sales. With a significant presence in the Italian market, San Pellegrino aims to win over end consumers by offering the right type of drink at the right moment in various retail settings.

The Challenge

The San Pellegrino Group faced the challenge of ensuring the efficient replenishment of its external sales channels, which include bars, restaurants, and other refreshment outlets across Italy. The company needed a system to monitor and manage the stock in cold drinks cabinets provided on a free loan to these outlets. The primary issues were ensuring that the cabinets were used exclusively for San Pellegrino products, maintaining an ideal stock structure that matched the demand of different areas, and collecting accurate data for sales analysis. The traditional methods of dealing with wholesalers were no longer sufficient as the company shifted focus to winning over end consumers directly in various retail environments.

The Solution

To address these challenges, San Pellegrino implemented the Intermec by Honeywell SF51 scanner. This small, ergonomic, and lightweight scanner can be clipped to a belt, allowing area promoters to scan all necessary information quickly and efficiently during their monthly visits to sales outlets. The SF51 scanner enables promoters to check the status of the cold drinks cabinets, ensure they are stocked according to corporate guidelines, and record data for sales analysis. The scanner also provides proof of the promoter's visit by logging the scanned data. This innovative system not only helps in monitoring the usage of the cabinets but also ensures that the stock is well-structured and meets the typical demand of different areas. The SF51 scanner has been well received by the network for its practicality, ease of use, and ability to collect accurate data without input or transcription errors.

Operational Impact

The Intermec by Honeywell SF51 scanner has significantly improved the efficiency of the promoters' visits to sales outlets.
Promoters can now quickly and easily check the status of cold drinks cabinets and ensure they are stocked according to corporate guidelines.
The scanner provides accurate data collection, reducing the risk of input or transcription errors.
The system ensures that the cabinets are used exclusively for San Pellegrino products, maintaining brand integrity.
The innovative network created by this system allows for better monitoring and control of the sales outlets, enhancing overall operational efficiency.