Seattle Seahawks Deploy Honeywell LineBusting Retail Technology in New Pro Shop to Ensure Fans Won’t Miss a Minute of the Game; Drives Record Sales at Grand Opening
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Honeywell Captuvo SL22
- eMobilePOS
- POSitive Technology
Tech Stack
- Apple iPod Touch
- Microsoft RMS
- iOS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Brand Awareness
Technology Category
- Functional Applications - Inventory Management Systems
- Functional Applications - Remote Monitoring & Control Systems
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Inventory Management
- Retail Store Automation
Services
- System Integration
- Software Design & Engineering Services
- Training
About The Customer
The Seattle Seahawks are a professional American football team based in Seattle, Washington. They are a member of the National Football League (NFL) and compete in the league's NFC West division. The team is known for its passionate fan base, often referred to as the '12th Man,' and has a history of strong performances, including multiple Super Bowl appearances and a championship win. The Seahawks' home games are played at CenturyLink Field, a venue known for its loud and energetic atmosphere. The team also has a sister club, the Seattle Sounders Football Club, which competes in Major League Soccer (MLS). Both teams are committed to providing an exceptional fan experience, which includes offering a wide range of team merchandise and souvenirs through their pro shops.
The Challenge
In National Football League (NFL) pro shops, every home game is like Black Friday with a limited amount of time to sell as much merchandise as possible. To meet this challenge, this season, the NFL’s Seattle Seahawks and their sister team, the Seattle Sounders Football Club of Major League Soccer (MLS), are deploying Honeywell technology to help their fans can get the team gear and souvenirs they want. The technology upgrade was part of a complete pro shop remodel, which reported record sales with virtually no lines during the season’s grand opening event.
The Solution
The solution includes Honeywell’s Captuvo SL22 enterprise sleds, which transform an Apple iPod Touch into a mobile retailing tool, along with technology from eMobilePOS and POSitive Technology. The Captuvo SL22 has a built-in barcode scanner and credit card reader, enabling fast and efficient transactions. This technology allows associates to engage with customers throughout the store, reducing checkout lines and increasing productivity. The Captuvo also integrates with the store’s inventory system, providing accurate knowledge of merchandise levels and additional protection for the iPod. eMobilePOS created an application for the Apple iOS that facilitates payments and barcode scans for the iPod when docked inside the Captuvo SL22 sled. This integration was straightforward and trouble-free, allowing for quick deployment and minimal training time for associates.
Operational Impact
Quantitative Benefit
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