Seeing Is Believing: How YBR Picked the Right Platform and Added Value to Their Business
Customer Company Size
Large Corporate
Country
- Australia
Product
- Qlik Sense
- Qlik
Tech Stack
- Business Intelligence
- Data Analytics
- Data Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
Yellow Brick Road (YBR) is a finance company founded by Mark Bouris in 2007. Initially, the company offered planning, advice, wealth management, and home loans. However, it has recently rebranded to focus almost entirely on home loans. YBR operates as a national network of community-level financial services branches, with a vision to provide all Australians with financial solutions from a local perspective. The company has more than $50 billion in loans on its books and operates through 73 YBR franchises and a strong network of 1,300 brokers and growing, offered through the Vow Financial platform.
The Challenge
Yellow Brick Road (YBR) was struggling with their existing business intelligence (BI) tool. The company was initially using Excel for data analysis and reporting, which led to significant delays in data delivery. The sales teams needed timely information to make decisions regarding sales targets and strategies, but the company didn’t have insights into loans until they received the commission statements from the banks—a delay of around eight weeks from the time of the actual sale. The delayed insights were always a challenge in making informed decisions to improve the sales KPIs, and the stacks of Excel sheets received from the lenders in different formats didn’t help with a timely and meaningful presentation. The company then implemented an emerging reporting software, which was a step up from Excel and a step in the right direction. However, not having local technical support and the tool's exorbitant pricing made them lean towards a more established tool with a local presence.
The Solution
YBR decided to replace their existing BI tool with Qlik Sense, an enterprise-level tool that could help them become a data-driven agency. The company went through demos and pricing to ensure the platform they chose would be the best solution for their future. They found that Qlik was more affordable than they’d expected and would save them a considerable sum compared to their previous software. The company also appreciated the relationship with Qlik partner EMARK Analytics and the locally-based assistance. The migration process was completed in six weeks, thanks to the vast support network and Qlik learning modules. Qlik Sense uses sheets to structure their apps as opposed to cluttering everything in one sheet, which allows for better user adoption. The filtering feature of Qlik Sense also ensures that the user only sees the appropriate information, saving time and increasing accuracy.
Operational Impact
Quantitative Benefit
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