SmarterData: Helping retailers redefine practices for the digital age
Customer Company Size
SME
Region
- America
Country
- United States
Product
- IBM Analytics for Apache Spark
- IBM Bluemix
Tech Stack
- Apache Spark
- IBM Bluemix
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
- Retail Store Automation
Services
- Data Science Services
About The Customer
SmarterData, Inc. is a company based in San Ramon, California. The company leverages advanced data science technologies – predictive and prescriptive analytics – to help companies achieve relevance with their customers both online and in a retail environment, and manage the demands of digital-age business challenges. The company's tagline is 'be relevant' and it aims to help companies that are struggling for relevance in today’s ultracompetitive retail market. SmarterData helps retailers extract value from the huge volumes of data that their existing systems are already recording. While these data-sets are often 'noisy', if you use the right techniques and technology, it is possible to extract valuable insights into consumer behavior.
The Challenge
SmarterData, a company based in San Ramon, California, wanted to help its clients navigate the uncertainties of the digital-age retail industry. The company aimed to find new ways to provide relevant, actionable, data-driven insights into consumer behavior. As the online retail sector continues to grow, many traditional retailers find themselves struggling to keep pace. In today’s digital economy, companies of all shapes and sizes must both manage and exploit digital transformation in order to survive. SmarterData offers a range of predictive and prescriptive analytics services – including innovative mobile apps that help consumers find products, and retailers gain real-time insight into store operations.
The Solution
SmarterData uses IBM Analytics for Apache Spark to deliver intelligent applications which combine operational and contextual data to help retailers understand consumers’ behavior and desires. The company selected IBM Bluemix as the development and deployment platform for its analytics applications, and IBM Analytics for Apache Spark, IBM’s managed Spark service for big data analytics. The fully managed Spark service simplifies Spark operations, and also integrates with a rich ecosystem of other cloud data and analytics services, as well as third-party tools, on the Bluemix platform. SmarterData has developed a consumer-facing app that makes product recommendations that are not only based on purchase history, but also draw contextual data from third-party sources, such as The Weather Company. This contextual data makes it possible to deliver offers that might particularly appeal to consumers in a particular situation.
Operational Impact
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