- Retail
- Sales & Marketing
- Leasing Finance Automation
- Retail Store Automation
- System Integration
StoryCorps is a non-profit organization with a mission to preserve and share stories told by people across America. The organization works with thousands of people each year, collecting their stories and sharing them with a wider audience. StoryCorps uses custom-built software as well as off-the-shelf solutions to manage its operations. One of the key software solutions they use is Salesforce, which serves as the central repository for grant, donor, partnership, and end-user engagement information. The organization also uses Zapier to integrate different software applications and automate various aspects of their data management and internal workflows.
StoryCorps, a non-profit organization dedicated to preserving and sharing stories from people across America, faced a significant challenge in managing a vast amount of files and contacts. The organization works with thousands of people each year, and their stories are heard by many thousands more. This resulted in a massive amount of data to manage, including information about donors, contributors, and fans. The organization used Salesforce as a central repository for grant, donor, partnership, and end-user engagement information. However, keeping this data up-to-date and enriched was a daunting task. The challenge was further compounded by the need to track various touchpoints a person has had with the organization, which could range from social media interactions to website visits and podcast engagements.
StoryCorps turned to Zapier, a tool that integrates different software applications, to streamline their data management and internal workflows. Zapier served as the 'glue' that kept their systems communicating with each other, enabling automation that saved the organization many hours of manual work. StoryCorps used Zapier to enrich contact information in Salesforce and support internal workflows. Zapier was used to create and update records based on where people have engaged with the organization, helping them understand which programs someone is interested in, how they've found stories, and how they'd like to contribute. Furthermore, Zapier was used to track all the different touchpoints a person has had with the organization, sending all of that information into Salesforce. StoryCorps also used Zapier to automatically grow its newsletter lists, sending information directly from Facebook Lead Ads into Mailchimp. Lastly, Zapier was used to streamline the process of identifying and sharing the best stories told by people.
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