Streamlining Cultural Project Management at ArcelorMittal Foundation with IoT

ArcelorMittal Brazil Foundation is a private foundation of ArcelorMittal Brazil, based in Belo Horizonte, Brazil. Founded in 1988, the foundation develops social projects that benefit around 800,000 people. ArcelorMittal is the world’s number one steel company, present in more than 60 countries. ArcelorMittal Brazil is the largest steelmaker in Latin America, with a significant presence in the areas of stainless steel, long and flat carbon. The foundation has a strong background in managing cultural projects and has invested heavily in cultural initiatives.

The ArcelorMittal Foundation in Brazil, a private foundation of ArcelorMittal Brazil, was facing challenges in managing the increasing volume of cultural project proposals sent by cultural agents. The foundation, which develops social projects benefiting around 800,000 people, was struggling with the large amount of legal documentation and controls required for each step in a cultural project evaluation process. From 2004 to 2007, the foundation invested approximately $30 million on cultural initiatives, but the systems used were not integrated and required the use of paper, combined with manual labor. The process of registering projects was done by the cultural agents in printed forms and then input into a database. All cultural project monitoring was done manually, searching for information from different systems and resources. The foundation realized that the quality of the accepted projects could be improved if they were able to select the best cultural project proposals in a faster, more agile manner, through the standardization and automation of its processes.

In 2007, the ArcelorMittal Foundation decided to redesign its organization based on its Cultural Investment Policy with the aim of expanding access to goods and services, by training and qualifying leaders and artists of the served communities. The foundation proposed the creation of a cultural management system, called Ctrl-Cultura, powered by the AuraQuantic BPMS platform and the RSA system, a Core Synesis business solution. The combined system allowed the foundation to design and automate more than 17 processes to control all cultural management programs. This resolved numerous problems: Sponsorship via tax incentives, development of artistic events to stimulate support of new values, development of programs in the different cultural areas, as well as expressing many of its cultural policies and their strategies, using the Business Rules Engine offered by the system. The implementation of AuraQuantic BPMS within the ArcelorMittal Foundation has been carried out by the consultancy firm Core Synesis, and its proposed approach, orientated towards SOA and Process driven solutions, with Business Rules, Document Handling and an Intranet supporting communication and collaboration.

• The implementation of the AuraQuantic BPMS platform and the RSA system resulted in the integration of all the information related to cultural projects, which can be swiftly handled and shared between the different professionals involved in different projects. The ease of operation when processing requests, analysis, selection, monitoring and the evaluation of project results, enabled more qualified and efficient management. The foundation was able to incorporate a process-centric culture in the day-to-day running of the Foundation. The system also generated Key Performance Indicators from the automation of processes related to sponsorship requests, analysis, selection, monitoring and evaluation of the results of the Project. This enabled a more qualified management due to the power to evaluate projects in a qualitative and quantitative manner, all of which is integrated in a common platform composed of solutions by AuraQuantic and its Partner, Core Synesis, named “Ctrl Cultura” by the Foundation.

• 30% reduction in the time to evaluate each proposal
• 100% of the proposals generated in electronic forms evaluated and responded on time
• Increase in the number of analyzed proposals with no need to increase the number of employees