- Sensors - Flow Meters
- Sensors - Liquid Detection Sensors
- Cement
- Retail
- Procurement
- Sales & Marketing
- Retail Store Automation
- Traffic Monitoring
- System Integration
- Testing & Certification
The Dream Workshop is a Costa Rican company that specializes in mattress repairs and the fabrication of personalized beds. The company prides itself on providing a unique in-store experience where customers can test each mattress component on site. This customer-centric approach has been a key factor in their success. However, the COVID-19 pandemic and subsequent lockdown posed a significant challenge, forcing them to transition to an online platform in a country where digital sales are relatively low. Despite these challenges, The Dream Workshop was determined to maintain their commitment to customer satisfaction and quality service.
The Dream Workshop, a Costa Rican company specializing in mattress repairs and personalized bed fabrication, faced a significant challenge when the COVID-19 pandemic forced the closure of their physical retail location. The company's business model relied heavily on in-store experiences, allowing customers to test each mattress component on site. This posed a significant challenge when transitioning to a digital platform, especially in a country where only 5% of sales occur online. The Dream Workshop needed to create a comforting and engaging online experience to encourage sales and maintain customer relationships during the lockdown.
To overcome the challenge, The Dream Workshop, led by Trilce Jiron and the team at The Bot Shop (TBS) Marketing, pivoted to an online store. They used ManyChat to drive Facebook ad traffic to a bot flow and landing page, guiding customers to their eCommerce store. They also leveraged Live Chat to answer customer queries during the buying process. The company tested three conversion paths: Facebook dynamic ads to website with Live Chat support, Facebook traffic ads attached to a ManyChat bot flow, and dynamic ads pushed to WhatsApp for customers aged 55 and above. To facilitate online payments, they used Oliba, a local online payment platform. To make customers feel secure in their purchase, they established a 100-day sleep test where customers could fix or return their mattress if they were not satisfied.
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.