Tree.com's Scalable Call Tracking Solution for High Growth Businesses
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
- Education
Applicable Functions
- Procurement
Use Cases
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- System Integration
About The Customer
Tree.com is a consumer-focused marketplace that specializes in helping consumers compare financial products and real estate. Whether a consumer is buying or selling a home, financing a new car, or shopping around for a new credit card, Tree.com assists by doing the heavy lifting required to compare loans, real estate, and other financial products. The company, founded in 1006, is headquartered in Charlotte, NC. Tree.com's family of brands are high growth businesses that required a scalable and cost-effective call tracking solution to handle tens of thousands of numbers.
The Challenge
Tree.com, a marketplace that aids consumers in comparing financial products and real estate, was facing a significant challenge. As a rapidly growing business, they required a call tracking solution that was both scalable and cost-effective. The demand in such a fast-paced business environment can be unpredictable, and Tree.com needed a solution that could grow in real time with their business. They were also looking for a cost model that directly aligned with their usage, meaning they would only pay for the resources they actually used. The challenge was to find a solution that could meet these requirements and support the tens of thousands of numbers required by Tree.com's high growth businesses.
The Solution
Tree.com found their solution in Twilio's call tracking system. The subsidiary DoneRight! moved their call tracking solution to Twilio to meet their scalability and cost-effectiveness goals. Using Twilio's API, Tree.com could provision new toll-free and local numbers in real time as needed to support their growing businesses. This meant that they could easily adapt to changes in demand and scale their operations accordingly. Furthermore, Twilio's cost model aligned perfectly with Tree.com's needs. Resources, including phone numbers and minutes, were only billed when actually used, allowing Tree.com to align their call tracking spend directly with their actual real-time business needs. The flexibility and ease of use of Twilio's API also enabled Tree.com to change call routing logic and purchase new numbers as the business demanded, eliminating slow, manual, and inefficient processes.
Operational Impact
Quantitative Benefit
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