Visionlab improves its sales by 5 % thanks to QlikView
Customer Company Size
Large Corporate
Region
- Europe
Country
- Spain
Product
- QlikView
Tech Stack
- QlikView
- DB2 400
- IBM System AS/400
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Quality Analytics
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Visionlab is one of the most prominent optical companies in the sector, with more than 20 years in the market. It currently has three business lines: Visionlab, Visionlab Sol, and Visionlab Store. Visionlab was the first optical company in Europe to offer its customers one-hour service for progressive lenses, providing both an optical store and a lens-manufacturing laboratory in the same center. In 1985 it opened its first center in Spain, and has now expanded to about 130 stores. Visionlab processes more than 600,000 in-store orders annually and the factory handles more than 1,200 jobs daily.
The Challenge
Visionlab, a leading optical company in Spain, was facing challenges in extracting key indicators in real time, detecting bottlenecks, and improving the output of production processes. The company also wanted to decentralize data management across various areas. As the organization grew, system managers realized that using Microsoft Excel would be inadequate for optimal decision-making. In 2003, Visionlab decided to implement QlikView, a BI solution that they considered visual, easy to implement, and with a quick return on investment thanks to its short learning curve.
The Solution
QlikView has allowed for effective decision-making, improved production processes, the elimination of bottlenecks, and the detection of shortcomings. Scorecards have been developed for those purposes in sales, production, and marketing. With the development of scorecards, both sales and customer service have grown considerably. For sales, the capacity to extract information on key business indicators in the commercial area provides exhaustive real-time knowledge of each product line’s situation. The capacity of the QlikView scorecard developed for production has allowed Visionlab to identify factory bottlenecks and potential problems, which has helped them to be more efficient in internal processes.
Operational Impact
Quantitative Benefit
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